Tuesday, 03 July 2018 Published in Projects

can a cat beat the social media algorithm

Oh, social media, you had us at algorithm. What I mean by “had us”, is you confused us, toyed with us, and made us change our approach, again…and again…and oh, yes, it will happen again. Anyone marketing on social media knows there have been drastic changes over the past 24 months, and social media platforms are not making it easier.


What’s the algorithm, why should you care, and can you master it?
If your lifestyle is in anyway dependent on marketing and customer reach, you should care about the algorithms employed by sites like Google, Facebook, Twitter, Instagram and LinkedIn. We could say an algorithm is a deep, dark cauldron full of toad stools and magic beans, that somehow determines our entire social media presence, but that’s overkill. It’s simply an incredibly complex, ever-changing set of parameters that determine what we see, how often we see it, and for some reason thinks it knows better than we do what we’re interested in. Algorithms are understood to be a necessary evil to filter the “best results” for the platform’s customers, and lots of people invest truckloads of time, money, and energy into competing with other algorithms to keep your attention. Unfortunately, there isn’t a quick and easy handbook to follow; it takes observation, practice, and testing to see if you are mastering the algorithm.


Social media moguls have been listening to their users about their dissatisfaction regarding the inundation of sponsored ads and are finding ways to maximize THEIR customers’ experience, not YOUR customers’ experience.
(That’s important to keep in mind when planning your marketing approach; it’s best to not put all your eggs in one social-media basket.) Through a process called Deep Learning, Facebook has been a pioneer of sorts manufacturing its newsfeeds into a balance of viral fluffy pet videos, family and friends, and advertising. Whether or not you’re spending ad dollars on a social media platform, you may be noticing that your reach is not going as far for the money you are spending. It’s because through processes, like Deep Learning, the social media platform can guesstimate if your post is going to be engaging or not and determine if they want to use their precious balancing time to promote your particular post.

Do not despair! This does not mean that the big guys, like Coca-Cola and As Seen On TV, automatically receive the bulk of the allotted advertising spots. They may not be getting their dollar’s worth either because their ads do not have what the social media platforms desire:

  1. Connecting, emotional story lines. This is why big brands are partnering with more influencers because influencers can have bookends on their videos and platforms, they can plug an item midway through a video, and so on. The impression goes further when it’s delivered or partnered correctly.

  2. Image recognition. Have you liked more than five posts with cats? Well, then by gum, you are going to see more cats! Deep Learning tracks the images that appeal to you and will show you similar images as often as they can to keep you on their app. Does your brand make the most of image recognition without being tagged as “fake news” or “spam”? Be honest in your pitch. If people like office furniture and you sell office furniture, then show them office furniture. With a cat on it.

  3. Death on Click Bait! Social media has been hit hard by fraud and fake news, often driven through click bait so they are fighting back. Learn what click bait is and how to avoid it.

  4. Engagement. Likes aren’t enough anymore to ensure more impressions will be made. It’s truly about conversation. Struggling with engagement? Ask friends and family to engage. Pay a homemaker, a college student, or a retiree to comment “Wow, that’s great” and then make sure your social team replies with “Thanks, it’s also on sale this week. What color would you like?” or something equally brilliant. Ask questions. Start a poll. Start a hashtag. Be creative, but work on your engagement. Create posts and test to determine what is the most engaging way to involve YOUR audience. Test often because the algorithm changes and what worked in July may not work in October.

  5. Reachability. On TV, sometimes you’ll see national advertisements for products or services that you can’t buy in your area. That’s not as likely to happen on social media because advertisers have the power to select fairly specific demographics and locations, and that impacts the algorithm.

  6. Oh, there’s more. There’s LOTS more. Remember, this algorithm is complex and ever-changing. That’s why it’s important to be fluid, alert, and adaptable.


Want to learn more about social media advertising and the algorithms?
Schedule social media training with Leslie Laney at A Media Marketing. Contact us today!

 

Tuesday, 03 July 2018 Published in Projects

instagram training

You want to reach Millennials and Gen Z’s, huh? Well, then you need to master Instagram and Snapchat and understand the do’s and don’ts of these social media machines. This little nugget of free information will focus on Instagram, but we offer social media training for both.

The DO’s

  • Use IG Stories – It puts you front and center.
  • Tag others. You already know you can tag others in the caption, but did you know that you can tag other IG users/brands in your Story? Write down (or memorize) the username of whom you want to tag. Take or load an image into the Instagram Stories, click on the screen OR tap the Aa icon in the upper right-hand corner to add text. Type the @ symbol followed by the username, a menu should appear and you can select the correct account.
  • Check the video’s audio before posting! Take an amazing video but the audio just doesn’t work or is downright inappropriate? Select the video to upload and hit “Next.” Tap the volume control icon at the top to mute the video’s sound and then click “Next” again. Complete the post and share sound free.
  • Hashtags – second to the image, they are king in IG land and they can be the key to your reach. Pay attention to what is trending and strategize how you can pony with other hashtags to be relevant, inspirational or educational.
  • An Influencer can change your entire relationship with your customers. You can approach an existing influencer or possibly create your own. Or a bit of both!
  • Creativity – Above all, creativity is what is going to capture followers. Whether it’s amazing photos, a notable influencer, or something different (like a scavenger hunt or contest), your followers want to be WOW’ed!


The DON’Ts

  • DO NOT OVERWHELM THE FEED. Go back, read that again. Want to lose followers? Load 50 pictures of something all at once, during the peak viewing time of the day. Sprinkle content. Sprinkle it over multiple days, if necessary.
  • Times they have a changed and using a third-party scheduler is a NO-NO, despite each social media manager’s desire for a social life. Social media platforms want you to use their system, and are cutting down on bots posting. Instead, use the apps built-in hacks, like “Save Draft” so you can pre-load your messaging before your wi-fi-free vacation, and your trusted assistant can log in and launch them for maximum reach.
  • Avoid being BORING! If your business is to sell one thing, you’re going to want a campaign that makes that one thing relatable, and it’s not the same post 200 times. People want to be engaged.


Did you know there is a secret Instagram menu?
Do you want to learn the secret handshake that unlocks it? Schedule Instagram training with Leslie Laney. Contact us today!

Here are some topics we’re happy to help you or your organization with, or you can ask for a custom experience:

The Basics of Instagram – How to add multiple accounts to separate personal from business, how to post, how to create stories, exploring filters and other IG tools

Intermediate Instagram – Social media marketing 101, including an introduction to themes and stylization, posting management, including how to hide offensive commenting, start Live videos and join live videos, hashtags and engagement

Advanced Instagram – Exploring the secret menu, creating IG campaigns, using branded and unbranded hashtags to build user content, the power of influencers, Instagram ads management

Instagram Art – Tips and tricks on how to create interesting Stories and Posts using apps, filters, and built-in features.

Snapchat 101 – Getting started on snapchat, profile management, using filters

Snapchat 201 – Using Snapchat Kit and Snapchat Ad Manager Advanced Snapchat – Planning a Snapchat Campaign

 

Wednesday, 21 February 2018 Published in Projects

Are you throwing away valuable information? Social media platforms have realized that if they want to enter the advertising business, they better let purchasers know how their invested dollars perform.  Have you taken advantage of the various tools that each platform is using?  Have you taken the time to experiment with how your audience interacts with your social media engagement?


There are many blogs that will tell you the best time to be on such-and-such a platform is between the hours of 3 pm – 8 pm Tuesday - Thursday or to 6 am – 1 pm Monday – Wednesday, but is that what YOUR analysis is showing?  Knowing your customers’ behavior is key – we know that’s not the first time you’ve heard this – but how is their behavior changing yours?


CASE STUDY:  After two months of experimenting on Facebook with a local health business page, the page managers learned that while their posts were geared towards all ages and leaned towards posting in the afternoon, their audience composition and behaviors were surprisingly different than expectations.  Their audience was in general: early risers, women, over 55+ who logged off in a great percentage by 3 pm, and who were more interested in the uplifting health stories  than they were sales and discount opportunities. This changed the behavior of the page managers.  An effort was made to use softer images and language, focusing on relatable stories that were told from a female perspective, and answered questions that a caregiver might focus on.  Posts were scheduled to take advantage of algorithms that would assure the early risers would find fresh content.

THE RESULT – a 32% increase in post engagement and a 10% increase in organic impressions in just the first week!  What happened after that?  We’ll learn after they check their insights!
What should you do? Learn how your social media provider reports analytics. Experiment with a content purposeful calendar. Schedule time at the beginning and end of each week to appreciate your customers’ behaviors. Adjust your social behavior to best gain traction with the social media algorithm.

Thursday, 01 February 2018 Published in Projects

Social Media Tips for 2018

Can you describe your company, appeal to customers, and provide a wow factor in limited characters? Social media platforms are challenging businesses and marketers to do all three while keeping the shortest attention span ever in mind.

You can do it with these tips and tricks:

  • Write a paragraph describing yourself. Review it for the five most important customer-appealing words and the three most descriptive adjectives. These are now your guiding words, but not necessarily the words you'll use in your profile.
  • Think like a Thesaurus writer. Avoid words that don't shine- why say "happy" when you can say "ecstatic" or "overjoyed?"
  • Think about the words that your target audience would relate to or search for. If you need help with this, go to Google, FB, Instagram, influencer blogs, etc. and write a list of the significant words used by your competition.
  • Set the tone. Are you professional, fun, or flirty? A B2B, B2C, a blogger who loves cats? Handle customer expectations with power words, like "successful" or "speedy."
  • List your service area. Be specific to gain the best footing.
  • Got Freebie? What makes you special and what can you (for very little cost) gift to your target audience? Is it a discount coupon for a future service or a free ebook? Can you offer a networking opportunity or consultation? In two or three words add it to your profile.
  • Drive traffic. Use one of the many shorteners to save characters, possibly even gain analytical tools. Drive engagers to a webpage that continues communicating the best messaging, such as a landing page that gives a special offer for using the link.
  • Remember this is not concrete. You can change, grow, and adapt and so can your profile. Use the terms that appeal to your audience. Plan on reviewing and updating your profile quarterly. Check often to see that the link functions correctly.
  • Ask customers what they would like to see and what freebie would keep them coming back.
Monday, 15 January 2018 Published in Projects

 

 social media engagement videos  Tampa Florida  A Media Marketing

 

Did you know that Video on Facebook has over 5x's the reach than a photo does? Just think, how often have you gone a day without seeing video online... 

Video is an absolute must for marketing your business. And we have created something that is simple and easy for you to integrate into your content calendar. Social Media Engagement Video 5 or 10 packs! These videos run an average of 7 to 10 seconds which is perfect for the ever shrinking attention span. And with the algorithms changing on what type of content is getting delivered to your audiences newsfeed, it is imperative that you are turning your content into video format.

Call us today and schedule a free consultation to see how we can assist you in doing just that! These video packs create economical options for your business to get in front of the eyes of your customers. Call 813-933-2788 or email us today!

Saturday, 06 January 2018 Published in Projects

Marketing strategies are changing at lightening speed! Is your business keeping up?

Here are a few questions you should ask yourself:

  • Where and how should my marketing team focus their efforts?
  • How much of my company’s revenue should be spent on marketing?
  • What tactics should I spend the majority of my marketing dollars on?


Having clearly defined goals is the first objective. How to achieve them should follow suit. To gain awareness in 2018, don’t isolate your budget to obvious tactics like event marketing and traditional advertising. Instead, bolster those proven tactics with digital marketing strategies to ensure your brand doesn’t fall by the digital wayside.

Once your plan is up and running, don’t forget to consistently analyze and optimize it. Real-time data is available to measure your program’s success, so be sure to use it to your advantage. If a tactic isn’t working well, turn it down or off; if a tactic is working, don’t hesitate to turn it up. Remember, the only thing consistent is change!

Take control of your companies marketing strategy today! Let us navigate you through the maze of options that exist for your business and help determine your most effective pathway to success.

Call 813-933-2788 to get started!

Saturday, 06 January 2018 Published in Projects

Frustrated woman with social media

Are you staying ontop of the every changing world of Social Media?

Take a look at these trends to keep up with while we move into 2018.

Video is CRUCIAL for Sales

  • Snapchat predicted to integrate live video
  • Consumers want videos – 500 million+ watch video on Facebook daily
  • Brands are heading to You Tube for Lead Generation
  • Live Video, Live Video, Live Video
  • Not making a serious commitment to selling your product or service with video can be detrimental to your business

Facebook Groups will be highly successful

  • "Relationship Marketing" – Buzzword for 2018
  • Focus on building more meaningful connections with current audiences to grow repeat and referral business
  • Serve your audience of like-minded individuals with your expertise

Instagram becoming more popular! #1 choice for Brands

  • 80% of Instagram accounts follow at least one business
  • 15 million businesses use Instagram and Stories Highlights to showcase stories on their account pages

LinkedIn becomes more Business Casual

  • Rumor has it that LinkedIn will start doing what Facebook did last year - using emojis, stickers, polls and GIFS
  • Cool new filters for profile pictures
  • They want to keep up with the cool younger brother of Facebook.

Brands that Co-Create with Consumers thriving

  • Engage your consumers in co-content creative development.
  • Develop content and ideas for products and services with both your consumer and influencers to succeed.
  • Collaborative Storytelling is a Must.

Don't wait! Get your new year started with social media education.

Call or email to schedule your Social Media Training!
813-933-2788 ~ Email Us


Tuesday, 01 August 2017 Published in Projects

NSFW – "Not Safe For Work"


Have you seen the acronym "NSFW" on a post or website and wondered what it meant? NSFW means "Not safe for work", typically referring to the content being a little risqué, taboo, or inflammatory aka you may be reported to HR if you play this in the office.

Ever been surprised by something that's NSFW? It's happened to all of us, even from trusted sources, and sometimes, unfortunately, while we may play a SFW video, we are caught off guard when the next auto-played video holds a completely different message, really loud music, or something, in general that is inappropriate for the workplace or public.Facebook is helping to address NSFW in several ways and as an advertiser/marketer you'll want to take notice of some choices.

First, you'll notice that some business or news providers show blurred image previews so an audience can consent to seeing a graphic image.

Second, there is an option to save a post to view later. This gives a user the choice to view the post in the privacy of their home and solves the problem of being publicly insensitive. You can suggest that your reader do that if you think your content is NFSW.

Third, Facebook has added the ability to caption your uploaded video. Captioning is very important as millions do not turn on their sound, no matter what the post, due to environment, timing, or distrust.

If your post is something that may be NSFW, you may want to use one or more of the features above for your audience, and you can communicate it in your post by stating that it is NSFW.

Thursday, 29 June 2017 Published in Projects

 

We all know that videos are attention grabbers, but you may not know that Facebook promotes videos as the preferred way to advertise.  It’s uncommon to scroll through your daily feed and not see at least one or two videos, but did you notice how the videos were actually part of the post – were they shared or were they uploaded?  If you’re a business and you appreciate the fundamentals of Facebook’s algorithms, often you will take the time to upload a video versus sharing it from another site like YouTube.

The pros of uploading a video are:

  • it gets more exposure per Facebook’s policy compared to a shared video,
  • your video will stop at the end of its message while a shared video may play something of which you have no control,
  • Facebook now has a feature that allows you to add captions when you upload a video.  Captions are important in our new “sound off” relationship with social media, and
  • you can boost your video in more dynamic ways than you can a shared video. 

The pros of sharing a video are:

  • you may not own the content of the video and sharing can help provide proper recognition to the creator,
  • sharing allows you to engage with the originator’s audience in a way that isn’t possible with uploading a video (think conversations and likes),
  • it may be quicker and require a bit less tech savviness, which can be appealing to some,
  • you may not be confident in your video creation skills or simply enjoy the look of someone else’s video.
Thursday, 15 June 2017 Published in Projects

improving your marketing plan

In this age of distraction, it’s easy to want to jump on to the trendiest social platforms to catch the attention of new customers, but choosing how you spend your time, money, and marketing dollars takes strategy.  There is one simple phrase that can change everything for you: “How did you find us?”  If you start asking each and every one of your customers this question, you’ll be amazed at where you need to be and what’s working or not working.   There are variations to this question that can help you drill down even further, for example, “what key words did you search for to find us?” and “did you find our (insert social media platform) webpage first or our company website?”

5 Steps to Improving Your Marketing Strategy

  1. Create a script for your phone calls and customer service engagements.  Even if it’s one strip of paper taped to the phone or the cash register, a visual stimuli can be a friendly prompt.  Asking “How did you find us?” may seem a little awkward, but if you practice it and have it as part of your script, you will get better outcomes.
  2. Ask your existing customers which social media platforms they are currently enjoying.  As a B2B, many of your clients may be on LinkedIn.  If you deal directly with customers, your clientele may be on Facebook, Instagram, Twitter or elsewhere on the interwebs.
  3. Create a tracking system.  It’s great if you have your employees asking this critical question, but if you don’t create an easy way for them to track the response, that valuable data will be lost and your effort along with it.  
  4. Review the tracking system frequently.  You may notice a shifting trend as various social platforms become more popular or change their engagement policies. Your willingness to adapt will help you reach your target audience.
  5. Manage your reality.  If you are a non-tech savvy person who works primarily via word of mouth and are happy with the workload, then don’t overwhelm yourself with going online to create additional work for yourself.  However, If you’re like many of us and you need to reach new customers without time to wait for word of mouth, then by all means listen to your customers and begin populating the social media platforms that are appropriate.  

If you have questions about social media platforms or about creating a marketing strategy for your company, we’re happy to help, and, yes, we will ask “how did you hear about us?”  

We provide 1-on-1 social media training! Schedule your session HERE

To request a business consultation with our expert team, call #813-933-2788 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

Page 1 of 2

Ninja Scrolls

Subscribe for latest news and special offers!

Connect With Us

socialicons fb  socialicons in  socialicons g   socialicons twitter   socialicons pint   socialicons custom vem  socialicons tube  amm instagram32px

                   amm seal1969 blue   

Twitter

The Music of Michael Jackson Concert at Mahaffery Theater: youtu.be/vJA2HbHjxOg?a via @YouTube

Wednesday, 06 June 2018

Tampa Car Service | Limo Service Tampa | Corporate Transportation Tampa Bay: youtu.be/Q6a07wdE-uk?a via @YouTube

Sunday, 25 February 2018