In this age of distraction, it’s easy to want to jump on to the trendiest social platforms to catch the attention of new customers, but choosing how you spend your time, money, and marketing dollars takes strategy. There is one simple phrase that can change everything for you: “How did you find us?” If you start asking each and every one of your customers this question, you’ll be amazed at where you need to be and what’s working or not working. There are variations to this question that can help you drill down even further, for example, “what key words did you search for to find us?” and “did you find our (insert social media platform) webpage first or our company website?”
5 Steps to Improving Your Marketing Strategy
If you have questions about social media platforms or about creating a marketing strategy for your company, we’re happy to help, and, yes, we will ask “how did you hear about us?”
We provide 1-on-1 social media training! Schedule your session HERE
Photo Credit - Search Engine Land
Few words rule Digital Marketing like “SEO”. So what is it and how do you get it? SEO stands for “search engine optimization”… ok, so what does that mean… Search engines, like Google, Yahoo, even Pinterest, utilize a formula of many aspects, including but not limited to page structure, keyword strength, visitor experience, and reputation to determine if a page is optimized.
Leslie Laney, President and CEO of A Media Marketing, recently sat down with Beth Foreman. Data Ninja, to discuss SEO and Google’s newest SEO standards. “SEO has always been a part of our business as it’s such an important part of Digital Marketing. There are over 3 TRILLION web pages now and that’s a lot of competition. Our experience around SEO has always been driven by an organic standpoint rather than trying to manipulate the search engines. This approach has paid off because Google, the largest search engine in the world, is trying to deliver a genuine experience to their users by removing the “cheap cheats.” For example, Google frowns upon and will lower the ranking of websites that keyword stuff their pages or try to use invisible text that you saw dominate websites in the early 2000’s. While people are getting savvier every day about how to gain attention for their sites, we’ve always approached SEO from a more holistic perspective. For example, we:
Google, for example, offers Google Business Pages, but if they are not filled out accurately and completely, your company may not show up on Google maps correctly, or your information could be incorrect which would frustrate customers or make it impossible to find you, and people could be leaving reviews that you can’t manage, which could be the death of your company. It’s important to make sure all of the pieces of the puzzle are in place to have genuine search engine results, or optimization.”
Google has assembled the Search Engine Optimization Starter Guide, which is a step-by-step guide of how to formulate your own SEO plan and ensure that the behind-the-scene factors are addressed. https://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf
Another good reference is The Periodic Table of SEO Success Factors provided by Search Engine Land
On August 6th, 1991, the World Wide Web was launched to the public. A year BEFORE the public even got to explore this new virtual world, “Digital Marketing” had already been termed, and soon after in 1993, the first clickable web-ad banner made its appearance. Now today, with over 3.7 BILLION people using the internet, Digital Marketing is changing not only how companies sell us products, but also:
Sixteen years ago, when Leslie Laney began her journey in marketing for a Fortune 100 Company, she took on digital marketing organically. Her willingness to learn and absorb the latest technology made her a natural for the industry. Like many starting at the forefront of new innovations, there were no formal college courses to take, but there were networking forums and emerging experts to emulate.
Early on, under the tutelage of Alan Atkisson, one of the world’s leading sustainability experts, Leslie mastered the principles of strategic planning and the concepts surrounding digital analytics, systems thinking, trending, digital innovation and marketing acumen. “I believe the key to my success is I am constantly searching for positive mentors,” said Laney, President and CEO of A Marketing Media. “I do it for my business and in my personal life. I know when someone is bringing positive energy and wisdom to my life. I, in turn, can pay it forward to my clients and partners.”
Leslie went on to say that Digital Marketing requires a daily investment. To be successful, digital marketers and their clients must:
These points all require listening to reputable industry contributors, performing analytics, and participating in well-thought-of experiences, whether it’s a course, a webinar, a forum, or other valuable resource. “Even if it’s simply one article per day, that new piece of information can change everything for your clients,” Leslie emphasized. “There is no way to predict what the future holds at the pace things are progressing so it’s critical to be disciplined and stay engaged.”
Over the past six years, the skills that Leslie has mastered have been used to elevate not only her clients and their businesses, but also local influencers. By interweaving the human fundamentals of connection with the lightning speed of social channels, Leslie hopes to inspire other Digital Marketers. Her drive is to bring a genuine, enriched experience while giving voice to the people with whom we are trying to effectively communicate. Leslie routinely offers training to her clients and to the public on a variety of social media aspects, and promotes “Tampa Bay Transformers” as a link to the influencers in her area.
Learn about “Tampa Bay Transformers”: http://www.amediamarketing.com/tampa-bay-transformers
Watch the “Tampa Bay Transformers” videos: https://www.youtube.com/playlist?list=PLo4UQjUvIBmr5bCV187_TxDnCo4zmFync
Register for Social Media Training: http://www.amediamarketing.com/social/social-media-training
Learn about AMM’s Strategic Planning Consultation: http://www.amediamarketing.com/marketing-plans
View an infographic of the History and Evolution of Digital Marketing: https://www.simplilearn.com/history-and-evolution-of-digital-marketing-article
Learn more about Alan Atkisson: https://alanatkisson.com/
Prepare Now for Strong 3rd & 4th Quarters!
June Special - $150 Off Your Custom Marketing Plan
With summer upon us, things typically slow down a bit with family vacations and those spontaneous Florida beach days. Take this opportunity to prepare your businesses marketing plan to not only finish out this year strong but be positioned for a solid 2017!
Building the right audience takes time. The longer you wait to get started growing and engaging with your online audience, the further behind you fall. A marketing plan is a vital element for any business to have. Developing a plan that helps you identify how to create an audience that turns into paying customers is crucial in sustaining your business.
Don’t wait! Get started on your plan today! Meet with our team of experts that will carefully craft a specific plan for your business. Call 813.933.2788 and schedule your appointment.
For more information - http://www.amediamarketing.com/marketing-plans
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A Media Marketing's Social Media Trainer, Leslie Laney, had the honor of presenting to over 160 HR professionals at the Space Coast Human Resource Conference in Melbourne, FL. She presented on “Engaging the Always Connected Generation,” a look at how to improve internal communication in your business to the ever growing Millennial workforce. She had the pleasure of presenting with Brant Menswar, CEO of Branding People Together, Bruce Blythe, CEO of Crisis Management International, Andy Hament, Esq., Partner at FordHarrison and J. Lenora Bresler, Esq., Leadership Consultant and Speaker at Bresler Training, LLC.
“The group of people at this conference was extremely engaged and eager to learn! They even had me on stage arm wrestling! It was great fun and I hope to stay connected with their organization!” – Leslie
Leslie speaks for many professional groups on various topics infusing social media.
Does this topic sound of interest for your next event?
Please contact us at 813.933.2788 for more information!
A Media Marketing spoke at the 2014 St. Leo University Directors Conference on November 19. The presentation was attended by Directors and Assistant Directors from the 17 locations around the country. Leslie Laney, A Media Marketing’s Social Media Director, spoke to the group on current and future trends for social media use among Universities and other top businesses. Topics included how to effectively use the top 5 platforms for social media marketing, the right type of content for each platform, how to build an engaging ad campaign to grow the right audience and what to look forward to in 2015 around the emergence of “micro-content”.
The feedback was amazing! Everyone was very engaged and participated in the text message surveys and tweeted in their questions using a special Hashtag for the event.
Social Media Overview Course
Arrive at class 30 minutes early to enjoy delicious Buddy Brew coffee and network with other class participants. Our Social Media Overview Training Course is held at the Oxford Exchange off Kennedy Blvd. Learn about the top social media platforms and how to integrate them into your marketing mix. We cover Facebook, Twitter, Google+, LinkedIn, YouTube and Pinterest. Investment - $75