Are you throwing away valuable information? Social media platforms have realized that if they want to enter the advertising business, they better let purchasers know how their invested dollars perform. Have you taken advantage of the various tools that each platform is using? Have you taken the time to experiment with how your audience interacts with your social media engagement?
There are many blogs that will tell you the best time to be on such-and-such a platform is between the hours of 3 pm – 8 pm Tuesday - Thursday or to 6 am – 1 pm Monday – Wednesday, but is that what YOUR analysis is showing? Knowing your customers’ behavior is key – we know that’s not the first time you’ve heard this – but how is their behavior changing yours?
CASE STUDY: After two months of experimenting on Facebook with a local health business page, the page managers learned that while their posts were geared towards all ages and leaned towards posting in the afternoon, their audience composition and behaviors were surprisingly different than expectations. Their audience was in general: early risers, women, over 55+ who logged off in a great percentage by 3 pm, and who were more interested in the uplifting health stories than they were sales and discount opportunities. This changed the behavior of the page managers. An effort was made to use softer images and language, focusing on relatable stories that were told from a female perspective, and answered questions that a caregiver might focus on. Posts were scheduled to take advantage of algorithms that would assure the early risers would find fresh content.
THE RESULT – a 32% increase in post engagement and a 10% increase in organic impressions in just the first week! What happened after that? We’ll learn after they check their insights!
What should you do? Learn how your social media provider reports analytics. Experiment with a content purposeful calendar. Schedule time at the beginning and end of each week to appreciate your customers’ behaviors. Adjust your social behavior to best gain traction with the social media algorithm.
Can you describe your company, appeal to customers, and provide a wow factor in limited characters? Social media platforms are challenging businesses and marketers to do all three while keeping the shortest attention span ever in mind.
You can do it with these tips and tricks:
Did you know that Video on Facebook has over 5x's the reach than a photo does? Just think, how often have you gone a day without seeing video online...
Video is an absolute must for marketing your business. And we have created something that is simple and easy for you to integrate into your content calendar. Social Media Engagement Video 5 or 10 packs! These videos run an average of 7 to 10 seconds which is perfect for the ever shrinking attention span. And with the algorithms changing on what type of content is getting delivered to your audiences newsfeed, it is imperative that you are turning your content into video format.
Call us today and schedule a free consultation to see how we can assist you in doing just that! These video packs create economical options for your business to get in front of the eyes of your customers. Call 813-933-2788 or email us today!
Here are a few questions you should ask yourself:
Having clearly defined goals is the first objective. How to achieve them should follow suit. To gain awareness in 2018, don’t isolate your budget to obvious tactics like event marketing and traditional advertising. Instead, bolster those proven tactics with digital marketing strategies to ensure your brand doesn’t fall by the digital wayside.
Once your plan is up and running, don’t forget to consistently analyze and optimize it. Real-time data is available to measure your program’s success, so be sure to use it to your advantage. If a tactic isn’t working well, turn it down or off; if a tactic is working, don’t hesitate to turn it up. Remember, the only thing consistent is change!
Take control of your companies marketing strategy today! Let us navigate you through the maze of options that exist for your business and help determine your most effective pathway to success.
Call 813-933-2788 to get started!
Take a look at these trends to keep up with while we move into 2018.
Video is CRUCIAL for Sales
Facebook Groups will be highly successful
Instagram becoming more popular! #1 choice for Brands
LinkedIn becomes more Business Casual
Brands that Co-Create with Consumers thriving
Don't wait! Get your new year started with social media education.
Call or email to schedule your Social Media Training!
813-933-2788 ~ Email Us
Have you seen the acronym "NSFW" on a post or website and wondered what it meant? NSFW means "Not safe for work", typically referring to the content being a little risqué, taboo, or inflammatory aka you may be reported to HR if you play this in the office.
Ever been surprised by something that's NSFW? It's happened to all of us, even from trusted sources, and sometimes, unfortunately, while we may play a SFW video, we are caught off guard when the next auto-played video holds a completely different message, really loud music, or something, in general that is inappropriate for the workplace or public.Facebook is helping to address NSFW in several ways and as an advertiser/marketer you'll want to take notice of some choices.
First, you'll notice that some business or news providers show blurred image previews so an audience can consent to seeing a graphic image.
Second, there is an option to save a post to view later. This gives a user the choice to view the post in the privacy of their home and solves the problem of being publicly insensitive. You can suggest that your reader do that if you think your content is NFSW.
Third, Facebook has added the ability to caption your uploaded video. Captioning is very important as millions do not turn on their sound, no matter what the post, due to environment, timing, or distrust.
If your post is something that may be NSFW, you may want to use one or more of the features above for your audience, and you can communicate it in your post by stating that it is NSFW.
We all know that videos are attention grabbers, but you may not know that Facebook promotes videos as the preferred way to advertise. It’s uncommon to scroll through your daily feed and not see at least one or two videos, but did you notice how the videos were actually part of the post – were they shared or were they uploaded? If you’re a business and you appreciate the fundamentals of Facebook’s algorithms, often you will take the time to upload a video versus sharing it from another site like YouTube.
The pros of uploading a video are:
The pros of sharing a video are:
In this age of distraction, it’s easy to want to jump on to the trendiest social platforms to catch the attention of new customers, but choosing how you spend your time, money, and marketing dollars takes strategy. There is one simple phrase that can change everything for you: “How did you find us?” If you start asking each and every one of your customers this question, you’ll be amazed at where you need to be and what’s working or not working. There are variations to this question that can help you drill down even further, for example, “what key words did you search for to find us?” and “did you find our (insert social media platform) webpage first or our company website?”
5 Steps to Improving Your Marketing Strategy
If you have questions about social media platforms or about creating a marketing strategy for your company, we’re happy to help, and, yes, we will ask “how did you hear about us?”
We provide 1-on-1 social media training! Schedule your session HERE
Photo Credit - Search Engine Land
Few words rule Digital Marketing like “SEO”. So what is it and how do you get it? SEO stands for “search engine optimization”… ok, so what does that mean… Search engines, like Google, Yahoo, even Pinterest, utilize a formula of many aspects, including but not limited to page structure, keyword strength, visitor experience, and reputation to determine if a page is optimized.
Leslie Laney, President and CEO of A Media Marketing, recently sat down with Beth Foreman. Data Ninja, to discuss SEO and Google’s newest SEO standards. “SEO has always been a part of our business as it’s such an important part of Digital Marketing. There are over 3 TRILLION web pages now and that’s a lot of competition. Our experience around SEO has always been driven by an organic standpoint rather than trying to manipulate the search engines. This approach has paid off because Google, the largest search engine in the world, is trying to deliver a genuine experience to their users by removing the “cheap cheats.” For example, Google frowns upon and will lower the ranking of websites that keyword stuff their pages or try to use invisible text that you saw dominate websites in the early 2000’s. While people are getting savvier every day about how to gain attention for their sites, we’ve always approached SEO from a more holistic perspective. For example, we:
Google, for example, offers Google Business Pages, but if they are not filled out accurately and completely, your company may not show up on Google maps correctly, or your information could be incorrect which would frustrate customers or make it impossible to find you, and people could be leaving reviews that you can’t manage, which could be the death of your company. It’s important to make sure all of the pieces of the puzzle are in place to have genuine search engine results, or optimization.”
Google has assembled the Search Engine Optimization Starter Guide, which is a step-by-step guide of how to formulate your own SEO plan and ensure that the behind-the-scene factors are addressed. https://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf
Another good reference is The Periodic Table of SEO Success Factors provided by Search Engine Land
On August 6th, 1991, the World Wide Web was launched to the public. A year BEFORE the public even got to explore this new virtual world, “Digital Marketing” had already been termed, and soon after in 1993, the first clickable web-ad banner made its appearance. Now today, with over 3.7 BILLION people using the internet, Digital Marketing is changing not only how companies sell us products, but also:
Sixteen years ago, when Leslie Laney began her journey in marketing for a Fortune 100 Company, she took on digital marketing organically. Her willingness to learn and absorb the latest technology made her a natural for the industry. Like many starting at the forefront of new innovations, there were no formal college courses to take, but there were networking forums and emerging experts to emulate.
Early on, under the tutelage of Alan Atkisson, one of the world’s leading sustainability experts, Leslie mastered the principles of strategic planning and the concepts surrounding digital analytics, systems thinking, trending, digital innovation and marketing acumen. “I believe the key to my success is I am constantly searching for positive mentors,” said Laney, President and CEO of A Marketing Media. “I do it for my business and in my personal life. I know when someone is bringing positive energy and wisdom to my life. I, in turn, can pay it forward to my clients and partners.”
Leslie went on to say that Digital Marketing requires a daily investment. To be successful, digital marketers and their clients must:
These points all require listening to reputable industry contributors, performing analytics, and participating in well-thought-of experiences, whether it’s a course, a webinar, a forum, or other valuable resource. “Even if it’s simply one article per day, that new piece of information can change everything for your clients,” Leslie emphasized. “There is no way to predict what the future holds at the pace things are progressing so it’s critical to be disciplined and stay engaged.”
Over the past six years, the skills that Leslie has mastered have been used to elevate not only her clients and their businesses, but also local influencers. By interweaving the human fundamentals of connection with the lightning speed of social channels, Leslie hopes to inspire other Digital Marketers. Her drive is to bring a genuine, enriched experience while giving voice to the people with whom we are trying to effectively communicate. Leslie routinely offers training to her clients and to the public on a variety of social media aspects, and promotes “Tampa Bay Transformers” as a link to the influencers in her area.
Learn about “Tampa Bay Transformers”: http://www.amediamarketing.com/tampa-bay-transformers
Watch the “Tampa Bay Transformers” videos: https://www.youtube.com/playlist?list=PLo4UQjUvIBmr5bCV187_TxDnCo4zmFync
Register for Social Media Training: http://www.amediamarketing.com/social/social-media-training
Learn about AMM’s Strategic Planning Consultation: http://www.amediamarketing.com/marketing-plans
View an infographic of the History and Evolution of Digital Marketing: https://www.simplilearn.com/history-and-evolution-of-digital-marketing-article
Learn more about Alan Atkisson: https://alanatkisson.com/