Fall is a time of year when many farmers and gardeners plan for their next crops. Selecting appropriate seeds, cultivating their land and providing fertilization is an important part of the process. The very same principles for a flourishing harvest can be applied to your companies marketing strategy.
A Media Marketing personally guides you through the process. Our team identifies the best forms of media to reach your customer, shows you how to cultivate the relationship through valuable content and provide consistency in your approach for overall growth.
Check out what our Social Media Expert, Leslie Laney (L.L.), has to say in regards to applying this process to your business.
“How is it possible to compare growing a crop to marketing plans?” – Alexandra Gamache (A.G.)
“I know it sounds strange, but the process is eerily similar. You can’t have a successful harvest without planning. You have to know the right seeds to plant at the right time of year, how much water and fertilizer you need, how much time you have to spend tending to different crops. That is exactly what you have to do for marketing. Knowing what channels to invest your time and energy, knowing what it takes to convert your target audience to customers, cultivating that relationship with content. Those are all very important things in today’s marketing approach.” - L.L.
“Is this same process true for social media specifically?” – A.G.
“Yes, social media is not a magic seed that is going to drive people to your door overnight. Out of all the marketing tools out there today, it is probably the one that takes the longest to nurture. It has to be genuine. It has to grow naturally and organically to be effective. Sure there are things you can do to speed up that process, however if you try to use social media as an instant sales tool, you are not going to be happy with your results. Use it for what it was intended, to communicate with your audience and strengthen relationships with your customers.” - L.L.
“What would you suggest the first step be for a business owner who might not be sure how social media, video or a strong online presence could impact their business?” – A.G.
“Well the obvious answer is to call us ☺ , but seriously, I have been training business owners and their teams for over 4 years now on the topic of social media. In my experience, fear has played a big role in the resistance of moving their marketing in that direction. Not understanding results, not understanding the right way it should be used. One of my greatest joys as a trainer is to remove that fear. Teaching someone how powerful of a tool this really is and how it can impact their business in a positive way. So my suggestion for a first step would be to educate yourself. Learn, understand and invest a little effort in this area so you can make informed decisions about the direction of your marketing efforts!” - L.L.
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