Oh, social media, you had us at algorithm. What I mean by “had us”, is you confused us, toyed with us, and made us change our approach, again…and again…and oh, yes, it will happen again. Anyone marketing on social media knows there have been drastic changes over the past 24 months, and social media platforms are not making it easier.
What’s the algorithm, why should you care, and can you master it? If your lifestyle is in anyway dependent on marketing and customer reach, you should care about the algorithms employed by sites like Google, Facebook, Twitter, Instagram and LinkedIn. We could say an algorithm is a deep, dark cauldron full of toad stools and magic beans, that somehow determines our entire social media presence, but that’s overkill. It’s simply an incredibly complex, ever-changing set of parameters that determine what we see, how often we see it, and for some reason thinks it knows better than we do what we’re interested in. Algorithms are understood to be a necessary evil to filter the “best results” for the platform’s customers, and lots of people invest truckloads of time, money, and energy into competing with other algorithms to keep your attention. Unfortunately, there isn’t a quick and easy handbook to follow; it takes observation, practice, and testing to see if you are mastering the algorithm.
Social media moguls have been listening to their users about their dissatisfaction regarding the inundation of sponsored ads and are finding ways to maximize THEIR customers’ experience, not YOUR customers’ experience. (That’s important to keep in mind when planning your marketing approach; it’s best to not put all your eggs in one social-media basket.) Through a process called Deep Learning, Facebook has been a pioneer of sorts manufacturing its newsfeeds into a balance of viral fluffy pet videos, family and friends, and advertising. Whether or not you’re spending ad dollars on a social media platform, you may be noticing that your reach is not going as far for the money you are spending. It’s because through processes, like Deep Learning, the social media platform can guesstimate if your post is going to be engaging or not and determine if they want to use their precious balancing time to promote your particular post.
Do not despair! This does not mean that the big guys, like Coca-Cola and As Seen On TV, automatically receive the bulk of the allotted advertising spots. They may not be getting their dollar’s worth either because their ads do not have what the social media platforms desire:
Want to learn more about social media advertising and the algorithms? Schedule social media training with Leslie Laney at A Media Marketing. Contact us today!
A Media Marketing’s Strategic Marketing Plans & Digital Marketing Plans Are In High Demand!
Now is the best time to finish 2016 strong and prepare for a very successful 2017.
Business owners are taking advantage of the perfect time to meet with the A Media Marketing team to schedule a brainstorming session to build their Strategic Marketing Plan.
Position yourself for a prosperous 2017 full of growth and expansion to bring in more leads and expand your business.
It takes time, patience and experience to build the right audience. 2017 will be here before we know it! The longer you postpone putting off growing and engaging your online audience the harder it will be for them to find you when they need your services the most.
Strategic Marketing Plans and Digital Marketing Plans play a vital role in business growth and allow you to pinpoint your specific audience using the right marketing tool at the best time.
Digital Marketing Plans only focus on online marketing efforts. Strategic Marketing Plans are full scale including online and offline marketing tools and include a 12-month implementation schedule. Developing a marketing plan that identifies how to create an audience that turns into paying customers is crucial in sustaining a successful business.
TESTIMONIAL: Digital Marketing Plan
Business Owner, Julie Chavanu, from Yoga Tree Consulting
Don’t wait any longer! Get started on your plan today!
Meet with our team of experts that will carefully craft a custom plan for your business. Call 813.933.2788 and schedule your appointment.
For more information - http://www.amediamarketing.com/marketing-plans
A Media Marketing’s Data Ninja, Beth Foreman, loves baking for her family!
"Calling all Reese’s Lovers! Here’s a great way to satisfy that sweet tooth in a hurry! Why wait for Halloween when you can have the best bite of sweet & salty right now! I love making these after dinner when I’m craving something sweet but think I don’t have anything in the house, I usually have these 4 or 5 ingredients. They’re so easy & yummy! Enjoy!"
- Beth Foreman aka A Media Marketing's Data Ninja!
Fast and Fabulous Peanut Butter Cookies Recipe
Enjoy your Fast & Fabulous Peanut Butter Cookies!
More Ninja Recipes are coming soon...
Is your website mobile friendly?
Are you happy with your search results?
If not, call A Media Marketing to the rescue! Our website ninjas specialize in mobile conversions and search engine optimization. Our experts can improve your website design and online presence in order to increase traffic and attract your target audience. You can focus on your business, while we focus on getting you more of it!
Call 813.933.2788 today for your Free Consultation.
Major changes are in store for Instagram as the photo-sharing app opens its newsfeed to sponsored advertisements. Earlier this month, Instagram and its third-party partners announced a mutual release of the advertising API, or application programming interface, and their involvement.
Acquired by Facebook in 2012, Instagram has now transformed into a notable competitor in the mobile advertising industry. Powerhouse rivals include Google and Twitter. Like its dominant counterparts, Instagram will now allow businesses to purchase ad space and design an effective marketing strategy with automated posts.
With this acclivous move, advertisers can now schedule out Instagram campaigns, cross-promote on other platforms and monitor engagement. They will also be able to utilize Facebook’s ad-targeting tools in Instagram ads. Instagram has previously released a “Shop Now” button and the ability for advertisers to link outside of the app, as well as the capability to include several images in a single post.
A representative for Instagram said, “The Instagram Ads API will help us make ads more relevant to the community, serve more diverse business objectives, and make buying on the platform easier for advertisers.”
This is not the end of development and growth for Instagram. The app’s developers plan to continue building upon the new API. Market analysts expect Instagram to bring in $595 million this year, and surpass Google and Twitter in ad revenue by 2017. Bank of America Merrill Lynch researchers predict Instagram to make $1 billion in 2017, and escalate to nearly $4 billion by 2020.
Incorporate social media into your marketing strategy with A Media Marketing! Call us today at 813.933.2788.
TAMPA BAY – Alexandra Gamache interviewed the President of A Media Marketing, Victoria Jorgensen, about why she chose to create the Tampa Bay Transformers series.
“Why did you create the Tampa Bay Transformers (TBT) series?” - Alexandra Gamache (A.G.)
“I love where I live, I want to share all the positive changes locally and globally. Tampa Bay Transformers symbolizes an instrument of change and progress. TBT’s may also be perceived as, movers and shakers or innovators.” – Victoria Jorgensen (V.J.)
“Can you expand on TBT's 20/20 view of 2020?” - A.G.
“Tampa Bay is changing rapidly, physically, culturally, visually and financially. These peeks come straight from the mouths of those making the change, helping people plan for the future and making good decisions about where to work and play.” - V.J.
“Innovators become Tampa Bay Transformers by showing leadership, taking bold steps and changing the fabric of Tampa Bay. There will be several phases of Tampa Bay Transformers, as well as a series on TBT’s.” - V.J.
“What is most gratifying to you about this project?” - A.G.
“I get to watch some of the most talented leaders morph Tampa Bay into a respected city, a great place to live, work and play. I think positivity spawns positive action and I want to be a part of it.” - V.J.
Visit www.TampaBayTransformers.com to enjoy the first four interviews and learn the latest about the future of Tampa Bay!
Did you know? Major brands are having very successful User Generated Content (UGC) Campaigns to spread brand awareness and to increase audience engagement. UGC is turning into a viral wave for audiences and fans to show their support for their favorite brand or event with photos and videos.
UGC is a significant piece to the future of social media and marketing. Before you dive in to creating your own UGC campaign, there are some security precautions you need to take.
Why? Your dealing with copyright, trademark, privacy, defamation, and questionable content – it’s best to safeguard your business to prevent lawsuits and possible fines.
Security Tips for UGC Campaigns:
Read the Fine Print!
Every social media platform and website has it’s own unique set of legal terms and conditions. You should read these terms and conditions first. Then continue to monitor these channels for updates and changes in their legal terms. Use each platform correctly and address the UGC security at all times.
Inform the Team
Craft a policy for your business that addresses these legal conditions and protects your company. Keep the unique differences in the social media terms in mind throughout UGC creation and campaigns.
Users Point of View
Think about what each user expects out of the specific platform: whether it's Facebook, Twitter, Google+, Instagram, Pinterest etc. Successful UGC campaigns come from happy and interactive audiences who want to show their support.
There are 2 consent forms with respect with social media:
Implicit Consent - This is where it is clearly identified with a specific hashtag created for your business and has clear content details for example: by using this hashtag we have your consent to use this content. People who share a photo or video with this hashtag are giving their consent for it to be used.
Explicit Consent – Is where the brand directly requested and acquired consent to use the photos and videos before distributing/sharing them online. **This is an even safer option.** We highly recommend receiving everyone's photo and video consent in writing or electronically and keeping them in a secure location. This is the safest form of consent and will protect you on all platforms. It is recommended to give name credits to those in the photos and videos too, but you don't always have to.
Have any more questions about social media? Sign up for our Social Media Training with our expert Leslie Laney!