Major changes are in store for Instagram as the photo-sharing app opens its newsfeed to sponsored advertisements. Earlier this month, Instagram and its third-party partners announced a mutual release of the advertising API, or application programming interface, and their involvement.
Acquired by Facebook in 2012, Instagram has now transformed into a notable competitor in the mobile advertising industry. Powerhouse rivals include Google and Twitter. Like its dominant counterparts, Instagram will now allow businesses to purchase ad space and design an effective marketing strategy with automated posts.
With this acclivous move, advertisers can now schedule out Instagram campaigns, cross-promote on other platforms and monitor engagement. They will also be able to utilize Facebook’s ad-targeting tools in Instagram ads. Instagram has previously released a “Shop Now” button and the ability for advertisers to link outside of the app, as well as the capability to include several images in a single post.
A representative for Instagram said, “The Instagram Ads API will help us make ads more relevant to the community, serve more diverse business objectives, and make buying on the platform easier for advertisers.”
This is not the end of development and growth for Instagram. The app’s developers plan to continue building upon the new API. Market analysts expect Instagram to bring in $595 million this year, and surpass Google and Twitter in ad revenue by 2017. Bank of America Merrill Lynch researchers predict Instagram to make $1 billion in 2017, and escalate to nearly $4 billion by 2020.
Incorporate social media into your marketing strategy with A Media Marketing! Call us today at 813.933.2788.
Media Professionals of Florida (MPFI) highlighted their meeting on June 10th at Grownman Brand Studios with Social Media Overview Training. Leslie Laney, Director of Marketing & Social Media for A Media Marketing (AMM) led the training and discussion for MPFI. This group was more technologically savvy than most so Leslie was pleased to hear they learned a great deal from her training.
AMM, serving the Tampa Bay community for over 45 years, specializes in a full array of marketing services from Video Production, Social Media Management & Training, Web Design and Print Collateral to Advertising Specialty campaigns. Over the last three years, Leslie has trained professionals from small to mid-size businesses. She focuses on teaching others how to harness the power of social media, while integrating that power into their existing marketing plans.
The overview covers the basics: how to get started, create a strategy, develop a content schedule, and much more. Her in-depth training teaches how to integrate the top Social Media Marketing platforms into your company’s marketing mix. The top platforms she covers are Facebook, Twitter, LinkedIn, Google+, YouTube, and Pinterest.
Social Media Overview educates trainees on current social media marketing strategies and explains
• How to choose which platform is right for your business
• How to claim your space in the social media landscape
• How to effectively grow the right connections
• How to improve your Social Media profiles to be easily found by prospects
Leslie’s trainees were a wonderful group of very engaged media professionals. Here are a few of their post-training comments:
• Terry Jordan – Jordan Productions, Inc.: “I learned so much at our last MPFI meeting. Leslie was a wealth of knowledge. I scribbled notes during the meeting and sold a video gig from what I learned at that meeting.”
• David Rosenblatt – Silver Image Interactive: “Leslie, your presentation was great and I know the whole group benefited from it.”
AMM can help your company as well. We are available for speaking engagements, corporate events, or in-office training. Take advantage and proactively learn about the evolving world of Social Media, and how your business can fully benefit from it. AMM provides “Personally guided marketing strategies for the serious business owner.”
On February 18th A Media Marketing had the opportunity to be the presenter at the Greater Tampa Chamber of Commerce Competitive Edge Series. Leslie Laney, our Director of Marketing & Social Media, created a custom presentation focused on the importance of Social Media marketing in your business. Attendees learned how to choose the right social media channel for your business, current trends in social media marketing and an in-depth session on LinkedIn. The program was a great success and we received outstanding feedback from those who attended. The demand for Social Media education is so high, people even volunteered to sit on the floor in order to attend!
What people were saying:
“The program was a great success, and we’ve received outstanding feedback from our members on your presentation. Our guests enjoyed your contributions immensely and appreciated your insight as a true expert in your field.” - Bob Rohrlack, CEcD – President and CEO, Greater Tampa Chamber of Commerce
“I wanted to thank you for your presentation. The content you spoke about was helpful and useful. Everything you talked about was extremely relevant in today’s market place and I found it very important. Great Job!” - Andrew Nikiforakis - Dynamark Systems
Leslie holds classes monthly at the Oxford Exchange in Tampa. Our normal course rotation includes a Social Media Overview, The World of Google and Advanced Strategies for LinkedIn. We also can hold private training sessions for you and your team onsite for added convenience. For more information on course descriptions and dates click HERE.
Our first Google training course went off with a bang last month. The participants had a great time and enjoyed the opportunity to not only learn about "The World of Google" but to network with each other and make valuable connections.
This course covers everything from establishing your business on Google and running Google Ad Word campaings, to Google Hangouts and Google+. It will give you a great overview into the many features that Google has to offer for your business.
We would love to have you join us for future classes! Check out our Social Media Course Schedule Here
Aren’t we all Sales people? It may not be in our title but ultimately if you are the owner, manager or even human resources, you are responsible for selling something. Even if you are unemployed you sell yourself when you go on job interviews. So, let’s take a moment and address that sales man or woman that is in all of us. How many times have emails or phone calls to people you would like to make an appointment with arrived at a dead-end? How successful have you been trying to convince a stranger to give you the time of day? How much time have you wasted jumping over hurdles attempting to speak to the decision-maker in an organization?
The old school mentality of successful cold calling in business sales are over. Most decision makers in a business are just too busy to stop what they are doing to take an unexpected phone call or a quick 5 minute meeting. And then they are annoyed that you stopped them from what they were doing and probably aren’t even listening to you anyway! Barriers are all around us, and forward-thinking salespeople are embracing a new approach to break through those barriers: social media.
Tech-savvy sales staffs now use various social media channels to ‘Do Their Homework’ on potential clients and even competitors. By using tools like LinkedIn, Facebook & Twitter, it gives them an edge over their competition and outperforms their peers not using it by a staggering 73 percent. In a recent report, published by the Aberdeen Group in February of 2013, sales people exceeded their quotas 23 percent more often than their counterparts who did not social media.
I know for a fact it helps business increase sales and find new leads. I have seen it myself at my own company and the companies that we represent. Because the information is so valuable, we created an Advanced LinkedIn course geared around helping Sales people ‘Do Their Homework’ on prospects. Harnessing the power behind social media is proven to increase results! Sign up today and gain the knowledge you need to help improve the quality of your leads.
A few tips to get you started:
1. Use Social Media to break down the Barriers
Social media is an amazing tool to create organizational charts of companies before you even make your first phone call. People who create LinkedIn profiles give you the answers to the test. The majority of the time it is very clear what position they hold, what responsibilities they have and who you need to talk to in order to get the deal done.
2. Use Existing Connections to Break the Ice
If you have a few hundred connections on LinkedIn, there is no telling who you may be connected with in your extended network. You may have that big fish sitting right there and not even know it. If you are connected to someone that you don’t know but want to meet, look for the person you have in common and request an introduction. You are more likely to get a response and start a conversation that way.
3. Explore your Existing Connections
Many times we connect with people and never see or hear from them again. Before you know it, you could have over 500 connections and truly know only a hand full of people. So, take the time to look at who you are already connected to. The hard part of connecting is done, so just start a conversation. Ask them a question. Look for commonalities between you. Maybe you went to the same college or worked for the same previous employer. Or just maybe you see them posting on topics they are passionate about and you share the same interest. These are all great conversation starters to work on building relationships with your existing connections.
Are you getting the most out of your LinkedIn account? What is your objective when using LinkedIn? As a professional, you want a return on any time investment you spend growing your business. This course provides you with the insight you need to promote your company, find new customers and effectively grow your personal brand. Join us on July 25th from 1:00-3:00pm for an interactive advanced LinkedIn training experience. You will learn How to: