Can you describe your company, appeal to customers, and provide a wow factor in limited characters? Social media platforms are challenging businesses and marketers to do all three while keeping the shortest attention span ever in mind.
You can do it with these tips and tricks:
Major changes are in store for Instagram as the photo-sharing app opens its newsfeed to sponsored advertisements. Earlier this month, Instagram and its third-party partners announced a mutual release of the advertising API, or application programming interface, and their involvement.
Acquired by Facebook in 2012, Instagram has now transformed into a notable competitor in the mobile advertising industry. Powerhouse rivals include Google and Twitter. Like its dominant counterparts, Instagram will now allow businesses to purchase ad space and design an effective marketing strategy with automated posts.
With this acclivous move, advertisers can now schedule out Instagram campaigns, cross-promote on other platforms and monitor engagement. They will also be able to utilize Facebook’s ad-targeting tools in Instagram ads. Instagram has previously released a “Shop Now” button and the ability for advertisers to link outside of the app, as well as the capability to include several images in a single post.
A representative for Instagram said, “The Instagram Ads API will help us make ads more relevant to the community, serve more diverse business objectives, and make buying on the platform easier for advertisers.”
This is not the end of development and growth for Instagram. The app’s developers plan to continue building upon the new API. Market analysts expect Instagram to bring in $595 million this year, and surpass Google and Twitter in ad revenue by 2017. Bank of America Merrill Lynch researchers predict Instagram to make $1 billion in 2017, and escalate to nearly $4 billion by 2020.
Incorporate social media into your marketing strategy with A Media Marketing! Call us today at 813.933.2788.
The best way to protect your business is to stop fraudulent activity before it starts. Take advantage of fraud fighting tactics to protect your business!
Protect your Checks!
Only use checks with holograms or heat-sensitive ink. These high-security features are often overlooked by smaller businesses. Fraudulent checks are written everyday! It’s especially important to store your checks securely and safely. Don’t keep unused checks either. Immediately eliminate any checks from unused accounts too. Improve your security by requiring secure passwords for employees that write and issue your checks. Have your accountant balance your accounts daily to ensure there are no abnormalities. Make sure to only use security pens if you use handwritten checks!
Really Read Bank Policies
We know policies can be dry and dull but they will protect you in the long run. Take the next security step and read your bank’s policy for distribution of funds and liability. Never overlook the fine print! Always keep a close eye on your bank accounts! Check your bank security settings and use instant alerts to warn you of unusual account activity.
Hide your Hard Copies!
Any kind of company information is ALWAYS kept in a secure and locked location. Think wisely before sharing this information with others. Only allow trusted employees to have access. The less people with access the better. Keep copies of any important documents in another separate location for extra safety precautions.
Eliminate Documents Ferociously!
By ferociously we mean with a cross-cut shredder. Avoid strip-cut shredders! Strip-cut shredders cut narrow strips of paper that can be reassembled. Choose a cross-cut or confetti-cut shredder to improve your document security.
New Routine - Change Passwords
Your new security routine now includes changing your passwords at least every 60 days. Never use the same password twice. Avoid short and simple passwords. Use a variety of capital letters, numbers and symbols. The lengthier the password the stronger it is.
Security Policy for Social Media
We live in world of social media! Be proactive and prevent your employees from tainting your social media presence. Create a specific policy that clearly states what company related information can and cannot be posted on social media. This is a quick and easy security task to tackle!
Smartphone Remote Security Features
Learn about the security features that your smartphone offers. Always use the strongest password protection for accessing your phone. Take advantage of smartphone remote tracking and remote wiping to protect you if your phone is ever lost.
Disaster Recovery Plans
Create a plan to protect your company from cyber attacks and natural disasters. Share your new security rules and guidelines with your employees. Check your inventory of credit cards, employee Social Security numbers, and any logs of customer databases. Business Identity Restoration services are available. These services provide secure online storage for important company information that is accessible from anywhere.
One-Liner Security Tips
Numerous personal injury cases have felt the repercussions of posting statuses about their injuries on Social Medial channels. What may appear to be an innocent post that informs your family and friends that you’re healing well from an injury may actually hurt you in the long run, especially if you’re dealing with an personal injury case.
Insurance companies regularly monitor social media channels for people involved in injury claims while tracking information they can use in court. Lawyers frequently refer to Facebook page statuses in court to prove where the defendant has been prior and during personal injury cases. They use information from Social Media postings to insinuate false injuries and provide evidence against claims.
Judges are persuaded that defendants are exaggerating their injury, all due to public postings and the easy access of the Internet. Defense Lawyers frequently use old posts to try and prove that a person’s injuries may pre-date the accident. They will use what you post against you and question your injuries.
Protect yourself by avoiding posting about any injuries, accidents, or treatments in any context on your social media channels, specifically if you’re in a personal injury dispute. Remove any images and statuses that may be misinterpreted and end up hurting you later. Monitor your friends’ statuses and image tags. Unless you have adjusted your privacy settings, others can tag you in photos without your approval.
Don’t forget to check comments that mention your name that could lead to misinterpretation. Lastly, be aware of friend requests you don’t recognize, they might be an insurance company seeking your information.
For more tips to improve your social media privacy settings refer to our De-Clutter Social Channels Blog.
Are your social media platforms cluttered? It’s easy for them to become messy over time, but don’t let the disorganization frustrate you and bury your platforms. What’s the solution? A Media Marketing developed quick tips for eliminating social media clutter. These proactive tips are easy to do, however, the adjustments work best on a computer verse mobile device. Once you’ve done the work, you’ll have cleaner timelines and easier to use social platforms.
Manage Your Friends On Facebook
Prioritize your Facebook newsfeed by organizing your friends into two separate groups. You can name these groups whatever you’d like, but for now our example groups will be “acquaintances” and “close friends.” This way your news feed will provide you with “close friends” photographs and updates, instead of posts from every contact. If you want to create more specific lists, select the person’s page, and hover over the “friends” button. A drop-down menu will appear and list a variety of options.
Choose Carefully When Following Feeds
If you don’t want to offend someone by removing them as a friend, but you’re tired of seeing their endless posts of cats and what they had for dinner, here’s the solution: Next time that “friend” appears in your news feed, simply click the arrow on the right side of the post and select “Unfollow.” This way, you’re still friends, they don’t know your not following them and you’re free of their updates!
How Many Groups Are You In?
It’s easy to accept a bunch of group invites, and suddenly realize you don’t know these groups. To view all of your groups and manage them, go to your Facebook newsfeed. Next to “Groups” in the left column click “More.” Select the icon that looks like a wheel next to each group. This will allow you to decide if you want to leave the group or simply turn off the group notifications.
Control Your Posts
De-clutter what is posted on your on Facebook page, especially if you don’t want unflattering or inappropriate tags dragging you down. To get started simply go to “Settings” and select “Timeline and Tagging.” Under “Who can add things to my timeline?” you can choose if you want to be the only one posting on your timeline.
Take the initiative and require approval for tagged photos and posts by changing your settings. If you don’t want strangers to access your page, then make sure that only your friends can view all past and present posts (including friends of anyone tagged in the photo). To make these privacy adjustments, go to your Facebook privacy settings “Who can see my stuff?” and select “Limit Past Posts.”
Adjustments For Twitter’s Privacy Settings
Most of us end up following numerous people on Twitter. Our timelines are flooded with tweets and there’s never enough time to read them all. What do you do? You could tediously unfollow a selected amount of accounts. Unless you follow a hundred or more people, then you may not have time to do that either. The easiest and quickest route is to make lists and this way no one’s feelings get hurt. Go to “Settings” and select “Lists” and then “Create New List.” You can title your lists whatever you’d like, for example, categorize them by subject or priority. You can even create a master list of necessary people whose tweets you want to receive. Or you can create a “Private” list where you can be as selective as you’d like. Remember, you don’t have to follow someone to add them to your lists.
Sum-Up Those Bios
The short bio on your Twitter profile is your best opportunity to express why others should follow you. For example, if you’ve changed jobs or moved somewhere new, maybe your tweeting about a new topic, don’t forget to add it in your bio. This tactic also applies to all of your Social Media bios, especially Facebook and LinkedIn. Make sure that your bio is up to date on your current employer, position and geological location. Many users take advantage of LinkedIn as an online resume so it’s crucial to keep your information updated often.