De-clutter Social Channels

Wednesday, 18 June 2014 Published in Projects

 Tips to declutter your social media

 

Are your social media platforms cluttered? It’s easy for them to become messy over time, but don’t let the disorganization frustrate you and bury your platforms. What’s the solution? A Media Marketing developed quick tips for eliminating social media clutter. These proactive tips are easy to do, however, the adjustments work best on a computer verse mobile device. Once you’ve done the work, you’ll have cleaner timelines and easier to use social platforms.

Manage Your Friends On Facebook
Prioritize your Facebook newsfeed by organizing your friends into two separate groups. You can name these groups whatever you’d like, but for now our example groups will be “acquaintances” and “close friends.” This way your news feed will provide you with “close friends” photographs and updates, instead of posts from every contact. If you want to create more specific lists, select the person’s page, and hover over the “friends” button. A drop-down menu will appear and list a variety of options.

Choose Carefully When Following Feeds
If you don’t want to offend someone by removing them as a friend, but you’re tired of seeing their endless posts of cats and what they had for dinner, here’s the solution: Next time that “friend” appears in your news feed, simply click the arrow on the right side of the post and select “Unfollow.” This way, you’re still friends, they don’t know your not following them and you’re free of their updates!

How Many Groups Are You In?
It’s easy to accept a bunch of group invites, and suddenly realize you don’t know these groups. To view all of your groups and manage them, go to your Facebook newsfeed. Next to “Groups” in the left column click “More.” Select the icon that looks like a wheel next to each group. This will allow you to decide if you want to leave the group or simply turn off the group notifications.

Control Your Posts
De-clutter what is posted on your on Facebook page, especially if you don’t want unflattering or inappropriate tags dragging you down. To get started simply go to “Settings” and select “Timeline and Tagging.” Under “Who can add things to my timeline?” you can choose if you want to be the only one posting on your timeline.

Tagged Approvals
Take the initiative and require approval for tagged photos and posts by changing your settings. If you don’t want strangers to access your page, then make sure that only your friends can view all past and present posts (including friends of anyone tagged in the photo). To make these privacy adjustments, go to your Facebook privacy settings “Who can see my stuff?” and select “Limit Past Posts.”

Adjustments For Twitter’s Privacy Settings
Most of us end up following numerous people on Twitter. Our timelines are flooded with tweets and there’s never enough time to read them all. What do you do? You could tediously unfollow a selected amount of accounts. Unless you follow a hundred or more people, then you may not have time to do that either. The easiest and quickest route is to make lists and this way no one’s feelings get hurt. Go to “Settings” and select “Lists” and then “Create New List.” You can title your lists whatever you’d like, for example, categorize them by subject or priority. You can even create a master list of necessary people whose tweets you want to receive. Or you can create a “Private” list where you can be as selective as you’d like. Remember, you don’t have to follow someone to add them to your lists.

Sum-Up Those Bios
The short bio on your Twitter profile is your best opportunity to express why others should follow you. For example, if you’ve changed jobs or moved somewhere new, maybe your tweeting about a new topic, don’t forget to add it in your bio. This tactic also applies to all of your Social Media bios, especially Facebook and LinkedIn. Make sure that your bio is up to date on your current employer, position and geological location. Many users take advantage of LinkedIn as an online resume so it’s crucial to keep your information updated often.

 

ARE YOU STILL COLD CALLING?

Wednesday, 18 December 2013 Published in Projects

Aren’t we all Sales people? It may not be in our title but ultimately if you are the owner, manager or even human resources, you are responsible for selling something. Even if you are unemployed you sell yourself when you go on job interviews. So, let’s take a moment and address that sales man or woman that is in all of us. How many times have emails or phone calls to people you would like to make an appointment with arrived at a dead-end? How successful have you been trying to convince a stranger to give you the time of day? How much time have you wasted jumping over hurdles attempting to speak to the decision-maker in an organization?

The old school mentality of successful cold calling in business sales are over. Most decision makers in a business are just too busy to stop what they are doing to take an unexpected phone call or a quick 5 minute meeting. And then they are annoyed that you stopped them from what they were doing and probably aren’t even listening to you anyway! Barriers are all around us, and forward-thinking salespeople are embracing a new approach to break through those barriers: social media.

Tech-savvy sales staffs now use various social media channels to ‘Do Their Homework’ on potential clients and even competitors. By using tools like LinkedIn, Facebook & Twitter, it gives them an edge over their competition and outperforms their peers not using it by a staggering 73 percent. In a recent report, published by the Aberdeen Group in February of 2013, sales people exceeded their quotas 23 percent more often than their counterparts who did not social media.

I know for a fact it helps business increase sales and find new leads. I have seen it myself at my own company and the companies that we represent. Because the information is so valuable, we created an Advanced LinkedIn course geared around helping Sales people ‘Do Their Homework’ on prospects. Harnessing the power behind social media is proven to increase results! Sign up today and gain the knowledge you need to help improve the quality of your leads.

A few tips to get you started:

1. Use Social Media to break down the Barriers

Social media is an amazing tool to create organizational charts of companies before you even make your first phone call. People who create LinkedIn profiles give you the answers to the test. The majority of the time it is very clear what position they hold, what responsibilities they have and who you need to talk to in order to get the deal done.

2. Use Existing Connections to Break the Ice

If you have a few hundred connections on LinkedIn, there is no telling who you may be connected with in your extended network. You may have that big fish sitting right there and not even know it. If you are connected to someone that you don’t know but want to meet, look for the person you have in common and request an introduction. You are more likely to get a response and start a conversation that way.

3. Explore your Existing Connections

Many times we connect with people and never see or hear from them again. Before you know it, you could have over 500 connections and truly know only a hand full of people. So, take the time to look at who you are already connected to. The hard part of connecting is done, so just start a conversation. Ask them a question. Look for commonalities between you. Maybe you went to the same college or worked for the same previous employer. Or just maybe you see them posting on topics they are passionate about and you share the same interest. These are all great conversation starters to work on building relationships with your existing connections.

 

Due to the increasing demand for newer and superior technology, electronic devices tend to have a limited lifespan, typically becoming obsolete within 2-3 years. As a result, the proper way to handle computer recycling and your electronics recycling has become a global issue.

Advanced Strategies for LinkedIn Training Course

Wednesday, 21 November 2012 Published in Projects

 Are you getting the most out of your LinkedIn account? What is your objective when using LinkedIn? As a professional, you want a return on any time investment you spend growing your business. This course provides you with the insight you need to promote your company, find new customers and effectively grow your personal brand.  Join us on July 25th from 1:00-3:00pm for an interactive advanced LinkedIn training experience. You will learn How to:

 

  1. Improve your LinkedIn profile
  2. Take control of your settings
  3. Show up in search results
  4. Reach outside your network to grow your connections
  5. Make LinkedIn Groups work for you
  6. Get the best ROI on your marketing research

 

It’s Not Just for Whippersnappers

Friday, 31 May 2013 Published in Projects

Social media’s reach is not just gripping the younger generation anymore. With the 55 to 64 year old age group becoming the fastest growing demographic on Twitter since 2012, parents and grandparents are now quickly adopting this typically “younger” platform. Facebook and Google+ are also experiencing demographic growth rates in the 45 to 54 age bracket. So what does this all mean when it comes to developing a marketing strategy for your business?

Is Your Company Mobile Ready?

Tuesday, 19 February 2013 Published in Projects

Mobile Website Conversion

With almost half of social media users accessing content through their phones, the world of social media marketing is changing.  Everything needs to be ready for the fast-paced on-the-go user, accessible at the touch of a fingertip.  As everything mobilizes, your social media marketing strategy needs to as well. Having a mobile marketing strategy is the key to your brand’s success, allowing you to engage with your audience 24/7. Static marketing is becoming irrelevant so without a user-friendly plan, your business may just slide right off the radar. If your site is not mobile friendly, it will be abandoned for your competitor. Mobile devices are only becoming more prevalent as the market in tablets, iPads, eBook Readers, Smartphones, and even the basic cell phone grows. Users check their devices for email, news, and social updates….don’t you want to be a presence on all of those?

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