What’s one common goal that the majority of business owners have in common?
To maintain a successful business that continues to attract and engage more customers. Your ideal audience is searching the web daily looking for the specific brands, businesses and services that suit their needs. Don’t let the right audience pass you by! A Media Marketing’s website team is excited to share five excellent tips on how to increase traffic to your website!
Step One: The Fast Lane Is Paid Advertising!
Paid search, paid search engine optimization (SEO), social media advertising and display advertising are the quick and popular routes to drive more traffic to websites.
Strategize how you’re going to build your brand and achieve higher website traffic for your business. The right audience has to be able to easily find your website online and on their mobile devices! Define your paid advertising objectives and decide how much you want to spend to reach your target audience. If you’re looking to grow sales on your website, then include targeting high commercial intent keywords as part of your plan to increase website traffic.
Step Two: Make Your Mark On Social Media!
Social media is one of the best and most proactive ways to reach your target audience. Establish your business or brand on social media and begin to engage your customers on some of the popular channels like: Facebook, Instagram, Twitter, Google+, LinkedIn and Pinterest. Select the social media channels that suite your business and begin to maximize your audience! Create a social media content calendar for 30, 60 and 90 days to help you strategize your message overtime, plan for your holiday announcements and monthly highlights. Allocate a social media budget for your content calendar and make sure to run ads and boosts specific posts to amplify your message.
Step Three: Create A Wide Mixture Of Content!
The last thing you want to do is make your audience bored or unsatisfied with your website, content and social media marketing efforts. In order to avoid driving business away, make sure to create a mixture of content that varies in kinds and sizes. The more diverse content the better! Remember, your audience consists of different people who are going to prefer reading various kinds of content. Create a wide assortment of content for your website and social media channels to satisfy the different kinds of readers in your audience. Mix in short and sweet social media posts, video blasts, attention-grabbing photos, text blogs, infographics and data driven content for the biggest impact. Promote the variety of content on all of your social media channels.
Step Four: Grab Attention With Eye-Catching Headlines!
Amazing content cannot go far without an attention-grabbing headline! Don’t let your rich content go unread due to the lack of researching your headline. Think of headlines as search terms, what are the most common searches for your content’s topic? Begin to research popular headlines and search terms for your content to maximize your reach. Take your time when deciding what is the correct headline, don’t rush it and think in search terms.
Step Five: Don’t Forget About On-Page SEO!
On-Page SEO isn’t going away anytime soon, it’s sill a crucial and very important part of your website and content.
Spend extra time building your on-page SEO correctly and reap the benefits of increased website traffic and audience growth. Create internal links that promotes new content, be very specific with your image alt text and use detailed meta descriptions. On-page SEO will be your new best friend for growing organic website traffic.
The five steps above create a very powerful combination of marketing tools that will continue to drive more traffic to your website and grow your audience!
Do you need guidance with the five steps above? Or perhaps you’re looking for an excellent marketing team to create and manage your content, social media, website and more?
A Media Marketing’s team of experts specializes in personally guided marketing strategies for the serious business owner. Call us today at 813-933-2788 to discuss marketing options that suit your business and budget.
Are your social media platforms cluttered? It’s easy for them to become messy over time, but don’t let the disorganization frustrate you and bury your platforms. What’s the solution? A Media Marketing developed quick tips for eliminating social media clutter. These proactive tips are easy to do, however, the adjustments work best on a computer verse mobile device. Once you’ve done the work, you’ll have cleaner timelines and easier to use social platforms.
Manage Your Friends On Facebook
Prioritize your Facebook newsfeed by organizing your friends into two separate groups. You can name these groups whatever you’d like, but for now our example groups will be “acquaintances” and “close friends.” This way your news feed will provide you with “close friends” photographs and updates, instead of posts from every contact. If you want to create more specific lists, select the person’s page, and hover over the “friends” button. A drop-down menu will appear and list a variety of options.
Choose Carefully When Following Feeds
If you don’t want to offend someone by removing them as a friend, but you’re tired of seeing their endless posts of cats and what they had for dinner, here’s the solution: Next time that “friend” appears in your news feed, simply click the arrow on the right side of the post and select “Unfollow.” This way, you’re still friends, they don’t know your not following them and you’re free of their updates!
How Many Groups Are You In?
It’s easy to accept a bunch of group invites, and suddenly realize you don’t know these groups. To view all of your groups and manage them, go to your Facebook newsfeed. Next to “Groups” in the left column click “More.” Select the icon that looks like a wheel next to each group. This will allow you to decide if you want to leave the group or simply turn off the group notifications.
Control Your Posts
De-clutter what is posted on your on Facebook page, especially if you don’t want unflattering or inappropriate tags dragging you down. To get started simply go to “Settings” and select “Timeline and Tagging.” Under “Who can add things to my timeline?” you can choose if you want to be the only one posting on your timeline.
Take the initiative and require approval for tagged photos and posts by changing your settings. If you don’t want strangers to access your page, then make sure that only your friends can view all past and present posts (including friends of anyone tagged in the photo). To make these privacy adjustments, go to your Facebook privacy settings “Who can see my stuff?” and select “Limit Past Posts.”
Adjustments For Twitter’s Privacy Settings
Most of us end up following numerous people on Twitter. Our timelines are flooded with tweets and there’s never enough time to read them all. What do you do? You could tediously unfollow a selected amount of accounts. Unless you follow a hundred or more people, then you may not have time to do that either. The easiest and quickest route is to make lists and this way no one’s feelings get hurt. Go to “Settings” and select “Lists” and then “Create New List.” You can title your lists whatever you’d like, for example, categorize them by subject or priority. You can even create a master list of necessary people whose tweets you want to receive. Or you can create a “Private” list where you can be as selective as you’d like. Remember, you don’t have to follow someone to add them to your lists.
Sum-Up Those Bios
The short bio on your Twitter profile is your best opportunity to express why others should follow you. For example, if you’ve changed jobs or moved somewhere new, maybe your tweeting about a new topic, don’t forget to add it in your bio. This tactic also applies to all of your Social Media bios, especially Facebook and LinkedIn. Make sure that your bio is up to date on your current employer, position and geological location. Many users take advantage of LinkedIn as an online resume so it’s crucial to keep your information updated often.