Can you describe your company, appeal to customers, and provide a wow factor in limited characters? Social media platforms are challenging businesses and marketers to do all three while keeping the shortest attention span ever in mind.
You can do it with these tips and tricks:
Media Professionals of Florida (MPFI) highlighted their meeting on June 10th at Grownman Brand Studios with Social Media Overview Training. Leslie Laney, Director of Marketing & Social Media for A Media Marketing (AMM) led the training and discussion for MPFI. This group was more technologically savvy than most so Leslie was pleased to hear they learned a great deal from her training.
AMM, serving the Tampa Bay community for over 45 years, specializes in a full array of marketing services from Video Production, Social Media Management & Training, Web Design and Print Collateral to Advertising Specialty campaigns. Over the last three years, Leslie has trained professionals from small to mid-size businesses. She focuses on teaching others how to harness the power of social media, while integrating that power into their existing marketing plans.
The overview covers the basics: how to get started, create a strategy, develop a content schedule, and much more. Her in-depth training teaches how to integrate the top Social Media Marketing platforms into your company’s marketing mix. The top platforms she covers are Facebook, Twitter, LinkedIn, Google+, YouTube, and Pinterest.
Social Media Overview educates trainees on current social media marketing strategies and explains
• How to choose which platform is right for your business
• How to claim your space in the social media landscape
• How to effectively grow the right connections
• How to improve your Social Media profiles to be easily found by prospects
Leslie’s trainees were a wonderful group of very engaged media professionals. Here are a few of their post-training comments:
• Terry Jordan – Jordan Productions, Inc.: “I learned so much at our last MPFI meeting. Leslie was a wealth of knowledge. I scribbled notes during the meeting and sold a video gig from what I learned at that meeting.”
• David Rosenblatt – Silver Image Interactive: “Leslie, your presentation was great and I know the whole group benefited from it.”
AMM can help your company as well. We are available for speaking engagements, corporate events, or in-office training. Take advantage and proactively learn about the evolving world of Social Media, and how your business can fully benefit from it. AMM provides “Personally guided marketing strategies for the serious business owner.”
Are your social media platforms cluttered? It’s easy for them to become messy over time, but don’t let the disorganization frustrate you and bury your platforms. What’s the solution? A Media Marketing developed quick tips for eliminating social media clutter. These proactive tips are easy to do, however, the adjustments work best on a computer verse mobile device. Once you’ve done the work, you’ll have cleaner timelines and easier to use social platforms.
Manage Your Friends On Facebook
Prioritize your Facebook newsfeed by organizing your friends into two separate groups. You can name these groups whatever you’d like, but for now our example groups will be “acquaintances” and “close friends.” This way your news feed will provide you with “close friends” photographs and updates, instead of posts from every contact. If you want to create more specific lists, select the person’s page, and hover over the “friends” button. A drop-down menu will appear and list a variety of options.
Choose Carefully When Following Feeds
If you don’t want to offend someone by removing them as a friend, but you’re tired of seeing their endless posts of cats and what they had for dinner, here’s the solution: Next time that “friend” appears in your news feed, simply click the arrow on the right side of the post and select “Unfollow.” This way, you’re still friends, they don’t know your not following them and you’re free of their updates!
How Many Groups Are You In?
It’s easy to accept a bunch of group invites, and suddenly realize you don’t know these groups. To view all of your groups and manage them, go to your Facebook newsfeed. Next to “Groups” in the left column click “More.” Select the icon that looks like a wheel next to each group. This will allow you to decide if you want to leave the group or simply turn off the group notifications.
Control Your Posts
De-clutter what is posted on your on Facebook page, especially if you don’t want unflattering or inappropriate tags dragging you down. To get started simply go to “Settings” and select “Timeline and Tagging.” Under “Who can add things to my timeline?” you can choose if you want to be the only one posting on your timeline.
Take the initiative and require approval for tagged photos and posts by changing your settings. If you don’t want strangers to access your page, then make sure that only your friends can view all past and present posts (including friends of anyone tagged in the photo). To make these privacy adjustments, go to your Facebook privacy settings “Who can see my stuff?” and select “Limit Past Posts.”
Adjustments For Twitter’s Privacy Settings
Most of us end up following numerous people on Twitter. Our timelines are flooded with tweets and there’s never enough time to read them all. What do you do? You could tediously unfollow a selected amount of accounts. Unless you follow a hundred or more people, then you may not have time to do that either. The easiest and quickest route is to make lists and this way no one’s feelings get hurt. Go to “Settings” and select “Lists” and then “Create New List.” You can title your lists whatever you’d like, for example, categorize them by subject or priority. You can even create a master list of necessary people whose tweets you want to receive. Or you can create a “Private” list where you can be as selective as you’d like. Remember, you don’t have to follow someone to add them to your lists.
Sum-Up Those Bios
The short bio on your Twitter profile is your best opportunity to express why others should follow you. For example, if you’ve changed jobs or moved somewhere new, maybe your tweeting about a new topic, don’t forget to add it in your bio. This tactic also applies to all of your Social Media bios, especially Facebook and LinkedIn. Make sure that your bio is up to date on your current employer, position and geological location. Many users take advantage of LinkedIn as an online resume so it’s crucial to keep your information updated often.
On February 18th A Media Marketing had the opportunity to be the presenter at the Greater Tampa Chamber of Commerce Competitive Edge Series. Leslie Laney, our Director of Marketing & Social Media, created a custom presentation focused on the importance of Social Media marketing in your business. Attendees learned how to choose the right social media channel for your business, current trends in social media marketing and an in-depth session on LinkedIn. The program was a great success and we received outstanding feedback from those who attended. The demand for Social Media education is so high, people even volunteered to sit on the floor in order to attend!
What people were saying:
“The program was a great success, and we’ve received outstanding feedback from our members on your presentation. Our guests enjoyed your contributions immensely and appreciated your insight as a true expert in your field.” - Bob Rohrlack, CEcD – President and CEO, Greater Tampa Chamber of Commerce
“I wanted to thank you for your presentation. The content you spoke about was helpful and useful. Everything you talked about was extremely relevant in today’s market place and I found it very important. Great Job!” - Andrew Nikiforakis - Dynamark Systems
Leslie holds classes monthly at the Oxford Exchange in Tampa. Our normal course rotation includes a Social Media Overview, The World of Google and Advanced Strategies for LinkedIn. We also can hold private training sessions for you and your team onsite for added convenience. For more information on course descriptions and dates click HERE.
Aren’t we all Sales people? It may not be in our title but ultimately if you are the owner, manager or even human resources, you are responsible for selling something. Even if you are unemployed you sell yourself when you go on job interviews. So, let’s take a moment and address that sales man or woman that is in all of us. How many times have emails or phone calls to people you would like to make an appointment with arrived at a dead-end? How successful have you been trying to convince a stranger to give you the time of day? How much time have you wasted jumping over hurdles attempting to speak to the decision-maker in an organization?
The old school mentality of successful cold calling in business sales are over. Most decision makers in a business are just too busy to stop what they are doing to take an unexpected phone call or a quick 5 minute meeting. And then they are annoyed that you stopped them from what they were doing and probably aren’t even listening to you anyway! Barriers are all around us, and forward-thinking salespeople are embracing a new approach to break through those barriers: social media.
Tech-savvy sales staffs now use various social media channels to ‘Do Their Homework’ on potential clients and even competitors. By using tools like LinkedIn, Facebook & Twitter, it gives them an edge over their competition and outperforms their peers not using it by a staggering 73 percent. In a recent report, published by the Aberdeen Group in February of 2013, sales people exceeded their quotas 23 percent more often than their counterparts who did not social media.
I know for a fact it helps business increase sales and find new leads. I have seen it myself at my own company and the companies that we represent. Because the information is so valuable, we created an Advanced LinkedIn course geared around helping Sales people ‘Do Their Homework’ on prospects. Harnessing the power behind social media is proven to increase results! Sign up today and gain the knowledge you need to help improve the quality of your leads.
A few tips to get you started:
1. Use Social Media to break down the Barriers
Social media is an amazing tool to create organizational charts of companies before you even make your first phone call. People who create LinkedIn profiles give you the answers to the test. The majority of the time it is very clear what position they hold, what responsibilities they have and who you need to talk to in order to get the deal done.
2. Use Existing Connections to Break the Ice
If you have a few hundred connections on LinkedIn, there is no telling who you may be connected with in your extended network. You may have that big fish sitting right there and not even know it. If you are connected to someone that you don’t know but want to meet, look for the person you have in common and request an introduction. You are more likely to get a response and start a conversation that way.
3. Explore your Existing Connections
Many times we connect with people and never see or hear from them again. Before you know it, you could have over 500 connections and truly know only a hand full of people. So, take the time to look at who you are already connected to. The hard part of connecting is done, so just start a conversation. Ask them a question. Look for commonalities between you. Maybe you went to the same college or worked for the same previous employer. Or just maybe you see them posting on topics they are passionate about and you share the same interest. These are all great conversation starters to work on building relationships with your existing connections.