Set Your Business up for Success in 2018!

Saturday, 06 January 2018 Written by Published in Projects

Marketing strategies are changing at lightening speed! Is your business keeping up?

Here are a few questions you should ask yourself:

  • Where and how should my marketing team focus their efforts?
  • How much of my company’s revenue should be spent on marketing?
  • What tactics should I spend the majority of my marketing dollars on?


Having clearly defined goals is the first objective. How to achieve them should follow suit. To gain awareness in 2018, don’t isolate your budget to obvious tactics like event marketing and traditional advertising. Instead, bolster those proven tactics with digital marketing strategies to ensure your brand doesn’t fall by the digital wayside.

Once your plan is up and running, don’t forget to consistently analyze and optimize it. Real-time data is available to measure your program’s success, so be sure to use it to your advantage. If a tactic isn’t working well, turn it down or off; if a tactic is working, don’t hesitate to turn it up. Remember, the only thing consistent is change!

Take control of your companies marketing strategy today! Let us navigate you through the maze of options that exist for your business and help determine your most effective pathway to success.

Call 813-933-2788 to get started!

2018 Social Media Predictions

Saturday, 06 January 2018 Written by Published in Projects

Frustrated woman with social media

Are you staying ontop of the every changing world of Social Media?

Take a look at these trends to keep up with while we move into 2018.

Video is CRUCIAL for Sales

  • Snapchat predicted to integrate live video
  • Consumers want videos – 500 million+ watch video on Facebook daily
  • Brands are heading to You Tube for Lead Generation
  • Live Video, Live Video, Live Video
  • Not making a serious commitment to selling your product or service with video can be detrimental to your business

Facebook Groups will be highly successful

  • "Relationship Marketing" – Buzzword for 2018
  • Focus on building more meaningful connections with current audiences to grow repeat and referral business
  • Serve your audience of like-minded individuals with your expertise

Instagram becoming more popular! #1 choice for Brands

  • 80% of Instagram accounts follow at least one business
  • 15 million businesses use Instagram and Stories Highlights to showcase stories on their account pages

LinkedIn becomes more Business Casual

  • Rumor has it that LinkedIn will start doing what Facebook did last year - using emojis, stickers, polls and GIFS
  • Cool new filters for profile pictures
  • They want to keep up with the cool younger brother of Facebook.

Brands that Co-Create with Consumers thriving

  • Engage your consumers in co-content creative development.
  • Develop content and ideas for products and services with both your consumer and influencers to succeed.
  • Collaborative Storytelling is a Must.

Don't wait! Get your new year started with social media education.

Call or email to schedule your Social Media Training!
813-933-2788 ~ Email Us


NSFW – “Not Safe For Work”

Tuesday, 01 August 2017 Written by Published in Projects

NSFW – "Not Safe For Work"


Have you seen the acronym "NSFW" on a post or website and wondered what it meant? NSFW means "Not safe for work", typically referring to the content being a little risqué, taboo, or inflammatory aka you may be reported to HR if you play this in the office.

Ever been surprised by something that's NSFW? It's happened to all of us, even from trusted sources, and sometimes, unfortunately, while we may play a SFW video, we are caught off guard when the next auto-played video holds a completely different message, really loud music, or something, in general that is inappropriate for the workplace or public.Facebook is helping to address NSFW in several ways and as an advertiser/marketer you'll want to take notice of some choices.

First, you'll notice that some business or news providers show blurred image previews so an audience can consent to seeing a graphic image.

Second, there is an option to save a post to view later. This gives a user the choice to view the post in the privacy of their home and solves the problem of being publicly insensitive. You can suggest that your reader do that if you think your content is NFSW.

Third, Facebook has added the ability to caption your uploaded video. Captioning is very important as millions do not turn on their sound, no matter what the post, due to environment, timing, or distrust.

If your post is something that may be NSFW, you may want to use one or more of the features above for your audience, and you can communicate it in your post by stating that it is NSFW.

Ninja Scrolls

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