Social Campaign Raises $1.76 Million for #GiveDayTB18!
Over the past year, AMM President Leslie Laney has been volunteering her time to the Community Foundation of Tampa Bay. As part of her commitment to helping those in need, she provided free social media training to nonprofits in preparation for Give Day Tampa Bay 2018. Not only was it a fun day of training representatives from more than 40 nonprofits, Leslie was inspired by everyone’s efforts. She encouraged her staff to designate a Give Day recipient and donated on their behalf. Leslie and Alex Gamache chose two organizations, Blanket Tampa Bay and the Master Chorale, for what they do for the human spirit. Beth Foreman was inspired by her son PJ’s community activism with the Humane Society. Megan Trimble chose to support the ACLU, in support of improving the justice system for all.
Give Day organizers deserve a great shout out! Their efforts brought an amazing opportunity to Tampa Bay. The Give Day charities raised more than $1.76 MILLION dollars from 8,249 donors! Using the hashtag #GiveDayTB18 helped keep the momentum on social media and “Live” video was one of the most powerful tools nonprofits had on the day. Leslie went “Live” on the AMM Facebook page to encourage others to get involved, and the AMM Mascot, “Lily the Wonder Cat”, was featured in a video supporting the Humane Society, who raised over $19,000! You can view all of the results and see which nonprofits won the matching gifts at www.GiveDay.org.
PHOTO AND VIDEO SERVICES
While you may wear many hats, you can’t be the organizer, speaker, photographer and videographer all at once! If you have an important event or opportunity that needs professional recording, contact A Media Marketing. Our team can help you create a photo and video strategy that can be utilized on your website, social media, on the internet, or for your private showcase.
Our Photography and Videography Services include:
We offer affordable video packages, are available for travel, and can deliver raw, edited, and branded photos and videos.
FREE CHECKLIST FOR HURRICANE SEASON
Do you have a marketing plan in place for Hurricane season? Many businesses don’t think about marketing at such a time, but having a plan in place helps you, your employees, your customers, and your suppliers. In this article, we will address a few scenarios and how to best navigate the stormy waters of disaster marketing.
If you are a business/service that plans on having storm preparation goods or services, now is the time to:
If you are a business/service that plans on closing, you too can pre-plan your marketing strategy.
What did you learn from emergencies in years past? Did you have a lot of callers asking you how to use last year’s equipment? Did you have people asking for information that had to be hunted down? Try to create a resource so your employees can easily answer questions. If appropriate, place common FAQ’s in a special “Storm” section of your website, prominently placed on the front page for people to access. Use tools, such as alternative voicemails, auto-responding messaging, even consider hiring out-of-state answering services to manage your calls. Share the information about these efforts with a reassuring tone, e.g. “We want our customers to have peace-of-mind so please access our website’s “Storm FAQ’s”, and guide your clients through the system in a way that gives them a positive experience while allowing you to complete your task at-hand.
CORPORATE CITIZENSHIP DURING STORM SEASON
Want to make a difference and make a marketable impression? Think about what MillerCoors does during relief efforts (whether a natural or man-made disaster) – they turn their breweries into water bottling plants. They use their branded cans and fill them with water for first responders and those seeking relief. They then share that information in nationally-aired commercials, in videos on their social channels, send press releases, and work to be prominently featured in local news “feel good” stories and storm coverage. Those images are replayed at their Investor meetings and as examples of Corporate Citizenship. All of these marketing moments help to reinforce the MillerCoors’ positive corporate image while they provide amazing relief and kindness.
What impression can your company make? Printed sandbags, free flashights, free ponchos with your Company logo, free “care kits” for shelters in reusable bags from your store… imagine what you would need if the storm left you without power for a day, a week, a month, maybe longer. Your solution can be practical and memorable.
Another way to boost your impression during storm season is to support responders. You can sponsor or partner with groups, such as those who take care of out-of-state power line workers or nonprofits that answer the call for help. Doing your research and establishing your willingness to help before a storm allows you to calmly react to your community’s needs and, yes, you can establish a sponsor-recognition plan with the group you are sponsoring before the need arises and emulate what the brewers do to show your company’s commitment and dedication to your customers, community, and investors.
KNOW AND USE YOUR MARKETING TOOLS
Now is the time to explore your marketing tools, not when the storm cone swings your way. Did you know you can have drafts in Facebook? Or that you can use scheduling, Go Live, and boosting to maximize views? You can use tools, like Mail Chimp and Constant Contact, with pre-drafted storm campaigns for things like tools, prescription reminders, closing dates, and more. Are you using auto-responding, signature lines, and recording alternate voicemails?
If you or your team would like to discuss your Action Plan, schedule social media training, or review messaging efforts, contact AMM for a consultation.