Social media’s reach is not just gripping the younger generation anymore. With the 55 to 64 year old age group becoming the fastest growing demographic on Twitter since 2012, parents and grandparents are now quickly adopting this typically “younger” platform. Facebook and Google+ are also experiencing demographic growth rates in the 45 to 54 age bracket. So what does this all mean when it comes to developing a marketing strategy for your business?
With Earth Day right around the corner, A Media Marketing would like to share a few key definitions and resources about Sustainable Printing. When your company makes the choice to become more environmentally friendly around the office, how you print, if you print and what you print on can potentially make huge impact not only on the environment but also on your bottom line. Let’s take a look at a few terms many people hear but rarely understand.
With almost half of social media users accessing content through their phones, the world of social media marketing is changing. Everything needs to be ready for the fast-paced on-the-go user, accessible at the touch of a fingertip. As everything mobilizes, your social media marketing strategy needs to as well. Having a mobile marketing strategy is the key to your brand’s success, allowing you to engage with your audience 24/7. Static marketing is becoming irrelevant so without a user-friendly plan, your business may just slide right off the radar. If your site is not mobile friendly, it will be abandoned for your competitor. Mobile devices are only becoming more prevalent as the market in tablets, iPads, eBook Readers, Smartphones, and even the basic cell phone grows. Users check their devices for email, news, and social updates….don’t you want to be a presence on all of those?