Oh, social media, you had us at algorithm. What I mean by “had us”, is you confused us, toyed with us, and made us change our approach, again…and again…and oh, yes, it will happen again. Anyone marketing on social media knows there have been drastic changes over the past 24 months, and social media platforms are not making it easier.
What’s the algorithm, why should you care, and can you master it? If your lifestyle is in anyway dependent on marketing and customer reach, you should care about the algorithms employed by sites like Google, Facebook, Twitter, Instagram and LinkedIn. We could say an algorithm is a deep, dark cauldron full of toad stools and magic beans, that somehow determines our entire social media presence, but that’s overkill. It’s simply an incredibly complex, ever-changing set of parameters that determine what we see, how often we see it, and for some reason thinks it knows better than we do what we’re interested in. Algorithms are understood to be a necessary evil to filter the “best results” for the platform’s customers, and lots of people invest truckloads of time, money, and energy into competing with other algorithms to keep your attention. Unfortunately, there isn’t a quick and easy handbook to follow; it takes observation, practice, and testing to see if you are mastering the algorithm.
Social media moguls have been listening to their users about their dissatisfaction regarding the inundation of sponsored ads and are finding ways to maximize THEIR customers’ experience, not YOUR customers’ experience. (That’s important to keep in mind when planning your marketing approach; it’s best to not put all your eggs in one social-media basket.) Through a process called Deep Learning, Facebook has been a pioneer of sorts manufacturing its newsfeeds into a balance of viral fluffy pet videos, family and friends, and advertising. Whether or not you’re spending ad dollars on a social media platform, you may be noticing that your reach is not going as far for the money you are spending. It’s because through processes, like Deep Learning, the social media platform can guesstimate if your post is going to be engaging or not and determine if they want to use their precious balancing time to promote your particular post.
Do not despair! This does not mean that the big guys, like Coca-Cola and As Seen On TV, automatically receive the bulk of the allotted advertising spots. They may not be getting their dollar’s worth either because their ads do not have what the social media platforms desire:
Want to learn more about social media advertising and the algorithms? Schedule social media training with Leslie Laney at A Media Marketing. Contact us today!
You want to reach Millennials and Gen Z’s, huh? Well, then you need to master Instagram and Snapchat and understand the do’s and don’ts of these social media machines. This little nugget of free information will focus on Instagram, but we offer social media training for both.
Did you know there is a secret Instagram menu? Do you want to learn the secret handshake that unlocks it? Schedule Instagram training with Leslie Laney. Contact us today!
Here are some topics we’re happy to help you or your organization with, or you can ask for a custom experience:
The Basics of Instagram – How to add multiple accounts to separate personal from business, how to post, how to create stories, exploring filters and other IG tools
Intermediate Instagram – Social media marketing 101, including an introduction to themes and stylization, posting management, including how to hide offensive commenting, start Live videos and join live videos, hashtags and engagement
Advanced Instagram – Exploring the secret menu, creating IG campaigns, using branded and unbranded hashtags to build user content, the power of influencers, Instagram ads management
Instagram Art – Tips and tricks on how to create interesting Stories and Posts using apps, filters, and built-in features.
Snapchat 101 – Getting started on snapchat, profile management, using filters
Snapchat 201 – Using Snapchat Kit and Snapchat Ad Manager Advanced Snapchat – Planning a Snapchat Campaign
Photo caption: "Having a blast with my dear friend Heidi Smith!! Thank you The Florida Orchestra and American Marketing Association - Tampa Bay!!"
The Music of Michael Jackson Concert at Mahaffery Theater!
Our A Media Marketing Ninja, Beth Foreman, had the pleasure of attending a Michael Jackson Tribute concert at the Mahaffey Theater in St. Pete thanks to The Florida Orchestra and the American Marketing Association Tampa Bay Chapter. Enjoy watching the fun video footage of the MJT Concert!
The acclaimed vocalist, James Delisco, performed Michael Jackson's epic hits, featuring Thriller, Man in the Mirror, Billie Jean, Beat It and more, including a wide variety of the King of Pop's 40-year career all the way back to the Jackson 5! Brent Havens conducted a full rock band and The Florida Orchestra.