PHOTO AND VIDEO SERVICES
While you may wear many hats, you can’t be the organizer, speaker, photographer and videographer all at once! If you have an important event or opportunity that needs professional recording, contact A Media Marketing. Our team can help you create a photo and video strategy that can be utilized on your website, social media, on the internet, or for your private showcase.
Our Photography and Videography Services include:
We offer affordable video packages, are available for travel, and can deliver raw, edited, and branded photos and videos.
FREE CHECKLIST FOR HURRICANE SEASON
Do you have a marketing plan in place for Hurricane season? Many businesses don’t think about marketing at such a time, but having a plan in place helps you, your employees, your customers, and your suppliers. In this article, we will address a few scenarios and how to best navigate the stormy waters of disaster marketing.
If you are a business/service that plans on having storm preparation goods or services, now is the time to:
If you are a business/service that plans on closing, you too can pre-plan your marketing strategy.
What did you learn from emergencies in years past? Did you have a lot of callers asking you how to use last year’s equipment? Did you have people asking for information that had to be hunted down? Try to create a resource so your employees can easily answer questions. If appropriate, place common FAQ’s in a special “Storm” section of your website, prominently placed on the front page for people to access. Use tools, such as alternative voicemails, auto-responding messaging, even consider hiring out-of-state answering services to manage your calls. Share the information about these efforts with a reassuring tone, e.g. “We want our customers to have peace-of-mind so please access our website’s “Storm FAQ’s”, and guide your clients through the system in a way that gives them a positive experience while allowing you to complete your task at-hand.
CORPORATE CITIZENSHIP DURING STORM SEASON
Want to make a difference and make a marketable impression? Think about what MillerCoors does during relief efforts (whether a natural or man-made disaster) – they turn their breweries into water bottling plants. They use their branded cans and fill them with water for first responders and those seeking relief. They then share that information in nationally-aired commercials, in videos on their social channels, send press releases, and work to be prominently featured in local news “feel good” stories and storm coverage. Those images are replayed at their Investor meetings and as examples of Corporate Citizenship. All of these marketing moments help to reinforce the MillerCoors’ positive corporate image while they provide amazing relief and kindness.
What impression can your company make? Printed sandbags, free flashights, free ponchos with your Company logo, free “care kits” for shelters in reusable bags from your store… imagine what you would need if the storm left you without power for a day, a week, a month, maybe longer. Your solution can be practical and memorable.
Another way to boost your impression during storm season is to support responders. You can sponsor or partner with groups, such as those who take care of out-of-state power line workers or nonprofits that answer the call for help. Doing your research and establishing your willingness to help before a storm allows you to calmly react to your community’s needs and, yes, you can establish a sponsor-recognition plan with the group you are sponsoring before the need arises and emulate what the brewers do to show your company’s commitment and dedication to your customers, community, and investors.
KNOW AND USE YOUR MARKETING TOOLS
Now is the time to explore your marketing tools, not when the storm cone swings your way. Did you know you can have drafts in Facebook? Or that you can use scheduling, Go Live, and boosting to maximize views? You can use tools, like Mail Chimp and Constant Contact, with pre-drafted storm campaigns for things like tools, prescription reminders, closing dates, and more. Are you using auto-responding, signature lines, and recording alternate voicemails?
If you or your team would like to discuss your Action Plan, schedule social media training, or review messaging efforts, contact AMM for a consultation.
Are You Paying Too Much To Update Your Website?
Recently, my electrician told me he was paying more than $500 per month for a company to “host and update” his 6-page static website. He couldn’t remember the last time he saw a change or even received analytics. I was SHOCKED! To pay thousands for a website to be created and then to be gouged monthly is insane! Don’t be afraid to shop around for the best pricing when it comes to your website. Remember, “cheapest” or “lowest price” does not automatically equate to a good investment so be discerning! In websites, you definitely get what you pay for. Make sure you see examples of the web company’s work, ask if the team who built those pages are still at the company, and check references. Be direct and learn the various terms to understand what it means if a company is hosting your website, what exactly is included in the website build-out, and what the maintenance plan encompasses, if they provide one.
Will you need to update your website? Is it important to have a maintenance plan? The basic answer is yes. Technology changes, and websites can “break” or look strange on different devices. At A Media Marketing, we provide our clients with responsive websites, meaning we design it to look good on desktops, tablets, and phones. Have you ever been on a website on your phone and it was unreadable? That’s because it was not built on a responsive platform. With more than 80% of users accessing the web via their phone, make sure your designer creates responsive pages.
When would $500 a month be a fair price? If you signed a contract with your website designer to spread out the cost of building your website across many months, $500 may be fair. If you have a lot of changes, such as daily blog postings or building out a photo gallery for your shop, you can expect to pay $500 per month or more, but that is not necessarily a “maintenance contract”, this is an active contract with monthly service.
One Final Tip -- Always Buy Your URL!
Several times last year, we had new clients who wanted an updated, responsive website tell us they didn’t own their URL, and their original website company was holding the branded URL hostage unless the client paid an exorbitant amount for it. Our clients had to make important decisions about the future of their branding and web traffic before they could proceed. We always recommend that the business owner buy their desired URL and then share that with their website designer. Don’t let an unethical company hold the power of your marketing efforts and brand recognition when buying a URL is a simple 1-2-3 process.
Are you in the market for a new website? Contact A Media Marketing to discuss your project and receive a quote.