The world of social media continues to evolve as Facebook reveals they are banning “Like-Gating” this November. What does this mean for social media marketing and strategy builders like us? As always, we adapt and take the alternative routes to successfully market with social media.
A Media Marketing provides you with expert tactics to improve your social media and combat the end of Facebook’s “like-gating.”
No matter what, continue to create the most original and best content possible to increase your organic reach. The majority of social media users spend their time sifting through news feeds and clicking on the ads that catch their eye. Amp up your social media strategy and purchase some of Facebook’s Paid Advertising.
Facebook Ads are affordable and customizable for all business sizes. There are various options while creating your Facebook Ad, whether your looking to drive traffic back to your website or to promote an event or video. Facebook Ads have the potential to reach way more people than you ever imagined. Use your Facebook Ads to deliver unique and engaging messages that catches attention and promotes action.
Facebook Ads creates opportunity for businesses to collect email addresses or subscriptions for customers and potential new leads. Requiring an email address increases your future possibilities for prospects and builds a client database. Consider promoting special offers and content specific to your current and potential customer base.
According to The Verge, 30% of Facebook users only use Facebook on their phone. This highlights the importance of multiplatform coverage for your social media channels. Each mobile ready social media platform unlocks the key to another audience. When cross channel social media strategy is used correctly you have the potential for maximum reach.
If your business has a website, then you need to seriously consider making it mobile ready. Your business is losing tons of potential customers because they can’t easily access and maneuver through your website on their mobile devices.
Form-Gating your deluxe content. As an alternative to “like-gating,” you can require Facebook users to fill out forms before they participate in a contest, gain entry, or watch your featured video. This is an excellent substitute because you’re receiving valuable customer information for future prospects. The easier your form is to fill out the higher the chance it will be. No one wants to feel like your prodding and then back out all together. Asking for an email and zip code are simple requests that retail stores asks regularly. You can even take it one step further and try to ask for a name and phone number.
Future Facebook Contests will require user-generated content designated to the theme of your choice. This increases brand awareness when users submit their entries like a photo, video or text. User generated content has a higher potential for sharing on their own network, increasing your overall brand exposure.
Adapt to the elimination of “like-gating” with Facebook Ads. Take advantage of the new changes and begin to create a database for your customers. People will continue to support the businesses they love.
A Media Marketing is here to help you. We offer Social Media Training for eligible Online Warriors. Social Media is a method of communication. Learn how to use social media correctly and reach your ideal audience. The social media world is always changing. This change pushes the social media market into a positive direction, if you make the right adaptions.
Unlock the keys to social media with training from our expert Leslie Laney.
The best way to protect your business is to stop fraudulent activity before it starts. Take advantage of fraud fighting tactics to protect your business!
Protect your Checks!
Only use checks with holograms or heat-sensitive ink. These high-security features are often overlooked by smaller businesses. Fraudulent checks are written everyday! It’s especially important to store your checks securely and safely. Don’t keep unused checks either. Immediately eliminate any checks from unused accounts too. Improve your security by requiring secure passwords for employees that write and issue your checks. Have your accountant balance your accounts daily to ensure there are no abnormalities. Make sure to only use security pens if you use handwritten checks!
Really Read Bank Policies
We know policies can be dry and dull but they will protect you in the long run. Take the next security step and read your bank’s policy for distribution of funds and liability. Never overlook the fine print! Always keep a close eye on your bank accounts! Check your bank security settings and use instant alerts to warn you of unusual account activity.
Hide your Hard Copies!
Any kind of company information is ALWAYS kept in a secure and locked location. Think wisely before sharing this information with others. Only allow trusted employees to have access. The less people with access the better. Keep copies of any important documents in another separate location for extra safety precautions.
Eliminate Documents Ferociously!
By ferociously we mean with a cross-cut shredder. Avoid strip-cut shredders! Strip-cut shredders cut narrow strips of paper that can be reassembled. Choose a cross-cut or confetti-cut shredder to improve your document security.
New Routine - Change Passwords
Your new security routine now includes changing your passwords at least every 60 days. Never use the same password twice. Avoid short and simple passwords. Use a variety of capital letters, numbers and symbols. The lengthier the password the stronger it is.
Security Policy for Social Media
We live in world of social media! Be proactive and prevent your employees from tainting your social media presence. Create a specific policy that clearly states what company related information can and cannot be posted on social media. This is a quick and easy security task to tackle!
Smartphone Remote Security Features
Learn about the security features that your smartphone offers. Always use the strongest password protection for accessing your phone. Take advantage of smartphone remote tracking and remote wiping to protect you if your phone is ever lost.
Disaster Recovery Plans
Create a plan to protect your company from cyber attacks and natural disasters. Share your new security rules and guidelines with your employees. Check your inventory of credit cards, employee Social Security numbers, and any logs of customer databases. Business Identity Restoration services are available. These services provide secure online storage for important company information that is accessible from anywhere.
One-Liner Security Tips
Numerous personal injury cases have felt the repercussions of posting statuses about their injuries on Social Medial channels. What may appear to be an innocent post that informs your family and friends that you’re healing well from an injury may actually hurt you in the long run, especially if you’re dealing with an personal injury case.
Insurance companies regularly monitor social media channels for people involved in injury claims while tracking information they can use in court. Lawyers frequently refer to Facebook page statuses in court to prove where the defendant has been prior and during personal injury cases. They use information from Social Media postings to insinuate false injuries and provide evidence against claims.
Judges are persuaded that defendants are exaggerating their injury, all due to public postings and the easy access of the Internet. Defense Lawyers frequently use old posts to try and prove that a person’s injuries may pre-date the accident. They will use what you post against you and question your injuries.
Protect yourself by avoiding posting about any injuries, accidents, or treatments in any context on your social media channels, specifically if you’re in a personal injury dispute. Remove any images and statuses that may be misinterpreted and end up hurting you later. Monitor your friends’ statuses and image tags. Unless you have adjusted your privacy settings, others can tag you in photos without your approval.
Don’t forget to check comments that mention your name that could lead to misinterpretation. Lastly, be aware of friend requests you don’t recognize, they might be an insurance company seeking your information.
For more tips to improve your social media privacy settings refer to our De-Clutter Social Channels Blog.