A Quick Guide to Protect Your Business

Tuesday, 02 September 2014 Written by Published in Projects

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The best way to protect your business is to stop fraudulent activity before it starts. Take advantage of fraud fighting tactics to protect your business!

Protect your Checks!
Only use checks with holograms or heat-sensitive ink. These high-security features are often overlooked by smaller businesses. Fraudulent checks are written everyday! It’s especially important to store your checks securely and safely. Don’t keep unused checks either. Immediately eliminate any checks from unused accounts too. Improve your security by requiring secure passwords for employees that write and issue your checks. Have your accountant balance your accounts daily to ensure there are no abnormalities. Make sure to only use security pens if you use handwritten checks!

Really Read Bank Policies
We know policies can be dry and dull but they will protect you in the long run. Take the next security step and read your bank’s policy for distribution of funds and liability. Never overlook the fine print! Always keep a close eye on your bank accounts! Check your bank security settings and use instant alerts to warn you of unusual account activity.

Hide your Hard Copies!
Any kind of company information is ALWAYS kept in a secure and locked location. Think wisely before sharing this information with others. Only allow trusted employees to have access. The less people with access the better. Keep copies of any important documents in another separate location for extra safety precautions.

Eliminate Documents Ferociously!
By ferociously we mean with a cross-cut shredder. Avoid strip-cut shredders! Strip-cut shredders cut narrow strips of paper that can be reassembled. Choose a cross-cut or confetti-cut shredder to improve your document security.

New Routine - Change Passwords
Your new security routine now includes changing your passwords at least every 60 days. Never use the same password twice. Avoid short and simple passwords. Use a variety of capital letters, numbers and symbols. The lengthier the password the stronger it is.

Security Policy for Social Media
We live in world of social media! Be proactive and prevent your employees from tainting your social media presence. Create a specific policy that clearly states what company related information can and cannot be posted on social media.  This is a quick and easy security task to tackle!

Smartphone Remote Security Features
Learn about the security features that your smartphone offers. Always use the strongest password protection for accessing your phone. Take advantage of smartphone remote tracking and remote wiping to protect you if your phone is ever lost.

Disaster Recovery Plans
Create a plan to protect your company from cyber attacks and natural disasters. Share your new security rules and guidelines with your employees. Check your inventory of credit cards, employee Social Security numbers, and any logs of customer databases. Business Identity Restoration services are available. These services provide secure online storage for important company information that is accessible from anywhere.

One-Liner Security Tips

  • Don’t forget to check your credit history at least once a year.
  • Choose reputable anti-virus and anti-spyware software and update it frequently.
  • Always use a secure connection and encrypt your data when dealing with online credit card transactions.
  • Before hiring new employees always perform a background check.
  • Improve security for your wireless network with standard WPA2 encryption and Mac address filtering options.

 

 

Numerous personal injury cases have felt the repercussions of posting statuses about their injuries on Social Medial channels. What may appear to be an innocent post that informs your family and friends that you’re healing well from an injury may actually hurt you in the long run, especially if you’re dealing with an personal injury case.

Insurance companies regularly monitor social media channels for people involved in injury claims while tracking information they can use in court. Lawyers frequently refer to Facebook page statuses in court to prove where the defendant has been prior and during personal injury cases. They use information from Social Media postings to insinuate false injuries and provide evidence against claims.

Judges are persuaded that defendants are exaggerating their injury, all due to public postings and the easy access of the Internet. Defense Lawyers frequently use old posts to try and prove that a person’s injuries may pre-date the accident. They will use what you post against you and question your injuries.

Protect yourself by avoiding posting about any injuries, accidents, or treatments in any context on your social media channels, specifically if you’re in a personal injury dispute. Remove any images and statuses that may be misinterpreted and end up hurting you later. Monitor your friends’ statuses and image tags. Unless you have adjusted your privacy settings, others can tag you in photos without your approval.

Don’t forget to check comments that mention your name that could lead to misinterpretation. Lastly, be aware of friend requests you don’t recognize, they might be an insurance company seeking your information.

For more tips to improve your social media privacy settings refer to our De-Clutter Social Channels Blog.

 

Social Media MPFI Success!

Friday, 27 June 2014 Written by Published in Projects

 

Media Professionals of Florida (MPFI) highlighted their meeting on June 10th at Grownman Brand Studios with Social Media Overview Training. Leslie Laney, Director of Marketing & Social Media for A Media Marketing (AMM) led the training and discussion for MPFI. This group was more technologically savvy than most so Leslie was pleased to hear they learned a great deal from her training.

AMM, serving the Tampa Bay community for over 45 years, specializes in a full array of marketing services from Video Production, Social Media Management & Training, Web Design and Print Collateral to Advertising Specialty campaigns. Over the last three years, Leslie has trained professionals from small to mid-size businesses. She focuses on teaching others how to harness the power of social media, while integrating that power into their existing marketing plans.

The overview covers the basics: how to get started, create a strategy, develop a content schedule, and much more. Her in-depth training teaches how to integrate the top Social Media Marketing platforms into your company’s marketing mix. The top platforms she covers are Facebook, Twitter, LinkedIn, Google+, YouTube, and Pinterest.

Social Media Overview educates trainees on current social media marketing strategies and explains
• How to choose which platform is right for your business
• How to claim your space in the social media landscape
• How to effectively grow the right connections
• How to improve your Social Media profiles to be easily found by prospects

Leslie’s trainees were a wonderful group of very engaged media professionals. Here are a few of their post-training comments:

• Terry Jordan – Jordan Productions, Inc.: “I learned so much at our last MPFI meeting. Leslie was a wealth of knowledge. I scribbled notes during the meeting and sold a video gig from what I learned at that meeting.”

• David Rosenblatt – Silver Image Interactive: “Leslie, your presentation was great and I know the whole group benefited from it.”

AMM can help your company as well. We are available for speaking engagements, corporate events, or in-office training. Take advantage and proactively learn about the evolving world of Social Media, and how your business can fully benefit from it. AMM provides “Personally guided marketing strategies for the serious business owner.”

 

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