A Media Marketing is a local woman owned business that proudly serves the Tampa Bay community since 1969. AMM specializes in a full array of marketing services from: video production, social media management and training, 2D animation, web design, creative collateral and advertising specialty campaigns. For the last 5 years, our Director of Marketing & Social Media, Leslie Laney, has trained small to mid-size businesses to harness the power of social media and to integrate that power into their existing marketing plans.
AMM is making its impression on Tampa Bay! Over the past few weeks, Leslie has improved the way people perceive and utilize social media for Facebook, Twitter, Google+, LinkedIn, Pinterest, YouTube and Instagram. She continues to clarify and break down the different realms of social media for businesses to reach their targeted audience. Once you understand how to use social media correctly, you can begin to maximize your time and hone in on your message.
Leslie was happy to accept the invitation to speak at the Learning Forum: Social Media in Training event last Thursday. The Association for Talent Development’s (ATD) local Suncoast Florida Chapter sponsored the Learning Forum at the Centre Club. She was one of three experts at this round-table and panel discussion, on how to maximize your use of social media tools for marketing and recruitment. Leslie answered many inquisitive questions about the differences between the social media channels, how to tackle challenges and ways to engage the right audience for recruitment. The audience at the Learning Forum was very engaged during their discussion. We look forward to future presentations with ATD. a group of business owners.
Recently, Leslie also trained a group of business owners at our community partner, the Mark Sharpe Entrepreneur Collaborative Center (ECC), and is about to return to the Oxford Exchange for her monthly social media trainings. If you need a social media presenter for your next event or social media strategy training, give us a call today! 813-933-2788 Or learn more today!
Did you know? Major brands are having very successful User Generated Content (UGC) Campaigns to spread brand awareness and to increase audience engagement. UGC is turning into a viral wave for audiences and fans to show their support for their favorite brand or event with photos and videos.
UGC is a significant piece to the future of social media and marketing. Before you dive in to creating your own UGC campaign, there are some security precautions you need to take.
Why? Your dealing with copyright, trademark, privacy, defamation, and questionable content – it’s best to safeguard your business to prevent lawsuits and possible fines.
Security Tips for UGC Campaigns:
Read the Fine Print!
Every social media platform and website has it’s own unique set of legal terms and conditions. You should read these terms and conditions first. Then continue to monitor these channels for updates and changes in their legal terms. Use each platform correctly and address the UGC security at all times.
Inform the Team
Craft a policy for your business that addresses these legal conditions and protects your company. Keep the unique differences in the social media terms in mind throughout UGC creation and campaigns.
Users Point of View
Think about what each user expects out of the specific platform: whether it's Facebook, Twitter, Google+, Instagram, Pinterest etc. Successful UGC campaigns come from happy and interactive audiences who want to show their support.
There are 2 consent forms with respect with social media:
Implicit Consent - This is where it is clearly identified with a specific hashtag created for your business and has clear content details for example: by using this hashtag we have your consent to use this content. People who share a photo or video with this hashtag are giving their consent for it to be used.
Explicit Consent – Is where the brand directly requested and acquired consent to use the photos and videos before distributing/sharing them online. **This is an even safer option.** We highly recommend receiving everyone's photo and video consent in writing or electronically and keeping them in a secure location. This is the safest form of consent and will protect you on all platforms. It is recommended to give name credits to those in the photos and videos too, but you don't always have to.
Have any more questions about social media? Sign up for our Social Media Training with our expert Leslie Laney!
A Media Marketing spoke at the 2014 St. Leo University Directors Conference on November 19. The presentation was attended by Directors and Assistant Directors from the 17 locations around the country. Leslie Laney, A Media Marketing’s Social Media Director, spoke to the group on current and future trends for social media use among Universities and other top businesses. Topics included how to effectively use the top 5 platforms for social media marketing, the right type of content for each platform, how to build an engaging ad campaign to grow the right audience and what to look forward to in 2015 around the emergence of “micro-content”.
The feedback was amazing! Everyone was very engaged and participated in the text message surveys and tweeted in their questions using a special Hashtag for the event.