2018 Social Media Predictions

Saturday, 06 January 2018 Written by Published in Projects

Frustrated woman with social media

Are you staying ontop of the every changing world of Social Media?

Take a look at these trends to keep up with while we move into 2018.

Video is CRUCIAL for Sales

  • Snapchat predicted to integrate live video
  • Consumers want videos – 500 million+ watch video on Facebook daily
  • Brands are heading to You Tube for Lead Generation
  • Live Video, Live Video, Live Video
  • Not making a serious commitment to selling your product or service with video can be detrimental to your business

Facebook Groups will be highly successful

  • "Relationship Marketing" – Buzzword for 2018
  • Focus on building more meaningful connections with current audiences to grow repeat and referral business
  • Serve your audience of like-minded individuals with your expertise

Instagram becoming more popular! #1 choice for Brands

  • 80% of Instagram accounts follow at least one business
  • 15 million businesses use Instagram and Stories Highlights to showcase stories on their account pages

LinkedIn becomes more Business Casual

  • Rumor has it that LinkedIn will start doing what Facebook did last year - using emojis, stickers, polls and GIFS
  • Cool new filters for profile pictures
  • They want to keep up with the cool younger brother of Facebook.

Brands that Co-Create with Consumers thriving

  • Engage your consumers in co-content creative development.
  • Develop content and ideas for products and services with both your consumer and influencers to succeed.
  • Collaborative Storytelling is a Must.

Don't wait! Get your new year started with social media education.

Call or email to schedule your Social Media Training!
813-933-2788 ~ Email Us


NSFW – “Not Safe For Work”

Tuesday, 01 August 2017 Written by Published in Projects

NSFW – "Not Safe For Work"


Have you seen the acronym "NSFW" on a post or website and wondered what it meant? NSFW means "Not safe for work", typically referring to the content being a little risqué, taboo, or inflammatory aka you may be reported to HR if you play this in the office.

Ever been surprised by something that's NSFW? It's happened to all of us, even from trusted sources, and sometimes, unfortunately, while we may play a SFW video, we are caught off guard when the next auto-played video holds a completely different message, really loud music, or something, in general that is inappropriate for the workplace or public.Facebook is helping to address NSFW in several ways and as an advertiser/marketer you'll want to take notice of some choices.

First, you'll notice that some business or news providers show blurred image previews so an audience can consent to seeing a graphic image.

Second, there is an option to save a post to view later. This gives a user the choice to view the post in the privacy of their home and solves the problem of being publicly insensitive. You can suggest that your reader do that if you think your content is NFSW.

Third, Facebook has added the ability to caption your uploaded video. Captioning is very important as millions do not turn on their sound, no matter what the post, due to environment, timing, or distrust.

If your post is something that may be NSFW, you may want to use one or more of the features above for your audience, and you can communicate it in your post by stating that it is NSFW.

Uploading vs. Sharing Facebook Video

Thursday, 29 June 2017 Written by Published in Projects

 

We all know that videos are attention grabbers, but you may not know that Facebook promotes videos as the preferred way to advertise.  It’s uncommon to scroll through your daily feed and not see at least one or two videos, but did you notice how the videos were actually part of the post – were they shared or were they uploaded?  If you’re a business and you appreciate the fundamentals of Facebook’s algorithms, often you will take the time to upload a video versus sharing it from another site like YouTube.

The pros of uploading a video are:

  • it gets more exposure per Facebook’s policy compared to a shared video,
  • your video will stop at the end of its message while a shared video may play something of which you have no control,
  • Facebook now has a feature that allows you to add captions when you upload a video.  Captions are important in our new “sound off” relationship with social media, and
  • you can boost your video in more dynamic ways than you can a shared video. 

The pros of sharing a video are:

  • you may not own the content of the video and sharing can help provide proper recognition to the creator,
  • sharing allows you to engage with the originator’s audience in a way that isn’t possible with uploading a video (think conversations and likes),
  • it may be quicker and require a bit less tech savviness, which can be appealing to some,
  • you may not be confident in your video creation skills or simply enjoy the look of someone else’s video.

Ninja Scrolls

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Monday, 15 January 2018

Happy New Year from your Creative Ninjas at A Media Marketing! youtu.be/8UUmLwDBDaA?a

Thursday, 04 January 2018