Take a look at these trends to keep up with while we move into 2018.
Video is CRUCIAL for Sales
Facebook Groups will be highly successful
Instagram becoming more popular! #1 choice for Brands
LinkedIn becomes more Business Casual
Brands that Co-Create with Consumers thriving
Don't wait! Get your new year started with social media education.
Call or email to schedule your Social Media Training!
813-933-2788 ~ Email Us
Have you seen the acronym "NSFW" on a post or website and wondered what it meant? NSFW means "Not safe for work", typically referring to the content being a little risqué, taboo, or inflammatory aka you may be reported to HR if you play this in the office.
Ever been surprised by something that's NSFW? It's happened to all of us, even from trusted sources, and sometimes, unfortunately, while we may play a SFW video, we are caught off guard when the next auto-played video holds a completely different message, really loud music, or something, in general that is inappropriate for the workplace or public.Facebook is helping to address NSFW in several ways and as an advertiser/marketer you'll want to take notice of some choices.
First, you'll notice that some business or news providers show blurred image previews so an audience can consent to seeing a graphic image.
Second, there is an option to save a post to view later. This gives a user the choice to view the post in the privacy of their home and solves the problem of being publicly insensitive. You can suggest that your reader do that if you think your content is NFSW.
Third, Facebook has added the ability to caption your uploaded video. Captioning is very important as millions do not turn on their sound, no matter what the post, due to environment, timing, or distrust.
If your post is something that may be NSFW, you may want to use one or more of the features above for your audience, and you can communicate it in your post by stating that it is NSFW.
We all know that videos are attention grabbers, but you may not know that Facebook promotes videos as the preferred way to advertise. It’s uncommon to scroll through your daily feed and not see at least one or two videos, but did you notice how the videos were actually part of the post – were they shared or were they uploaded? If you’re a business and you appreciate the fundamentals of Facebook’s algorithms, often you will take the time to upload a video versus sharing it from another site like YouTube.
The pros of uploading a video are:
The pros of sharing a video are: