Have you seen the acronym "NSFW" on a post or website and wondered what it meant? NSFW means "Not safe for work", typically referring to the content being a little risqué, taboo, or inflammatory aka you may be reported to HR if you play this in the office.
Ever been surprised by something that's NSFW? It's happened to all of us, even from trusted sources, and sometimes, unfortunately, while we may play a SFW video, we are caught off guard when the next auto-played video holds a completely different message, really loud music, or something, in general that is inappropriate for the workplace or public.Facebook is helping to address NSFW in several ways and as an advertiser/marketer you'll want to take notice of some choices.
First, you'll notice that some business or news providers show blurred image previews so an audience can consent to seeing a graphic image.
Second, there is an option to save a post to view later. This gives a user the choice to view the post in the privacy of their home and solves the problem of being publicly insensitive. You can suggest that your reader do that if you think your content is NFSW.
Third, Facebook has added the ability to caption your uploaded video. Captioning is very important as millions do not turn on their sound, no matter what the post, due to environment, timing, or distrust.
If your post is something that may be NSFW, you may want to use one or more of the features above for your audience, and you can communicate it in your post by stating that it is NSFW.
We all know that videos are attention grabbers, but you may not know that Facebook promotes videos as the preferred way to advertise. It’s uncommon to scroll through your daily feed and not see at least one or two videos, but did you notice how the videos were actually part of the post – were they shared or were they uploaded? If you’re a business and you appreciate the fundamentals of Facebook’s algorithms, often you will take the time to upload a video versus sharing it from another site like YouTube.
The pros of uploading a video are:
The pros of sharing a video are:
In this age of distraction, it’s easy to want to jump on to the trendiest social platforms to catch the attention of new customers, but choosing how you spend your time, money, and marketing dollars takes strategy. There is one simple phrase that can change everything for you: “How did you find us?” If you start asking each and every one of your customers this question, you’ll be amazed at where you need to be and what’s working or not working. There are variations to this question that can help you drill down even further, for example, “what key words did you search for to find us?” and “did you find our (insert social media platform) webpage first or our company website?”
5 Steps to Improving Your Marketing Strategy
If you have questions about social media platforms or about creating a marketing strategy for your company, we’re happy to help, and, yes, we will ask “how did you hear about us?”
We provide 1-on-1 social media training! Schedule your session HERE