We all know that videos are attention grabbers, but you may not know that Facebook promotes videos as the preferred way to advertise. It’s uncommon to scroll through your daily feed and not see at least one or two videos, but did you notice how the videos were actually part of the post – were they shared or were they uploaded? If you’re a business and you appreciate the fundamentals of Facebook’s algorithms, often you will take the time to upload a video versus sharing it from another site like YouTube.
The pros of uploading a video are:
The pros of sharing a video are:
In this age of distraction, it’s easy to want to jump on to the trendiest social platforms to catch the attention of new customers, but choosing how you spend your time, money, and marketing dollars takes strategy. There is one simple phrase that can change everything for you: “How did you find us?” If you start asking each and every one of your customers this question, you’ll be amazed at where you need to be and what’s working or not working. There are variations to this question that can help you drill down even further, for example, “what key words did you search for to find us?” and “did you find our (insert social media platform) webpage first or our company website?”
5 Steps to Improving Your Marketing Strategy
If you have questions about social media platforms or about creating a marketing strategy for your company, we’re happy to help, and, yes, we will ask “how did you hear about us?”
We provide 1-on-1 social media training! Schedule your session HERE
Photo Credit - Search Engine Land
Few words rule Digital Marketing like “SEO”. So what is it and how do you get it? SEO stands for “search engine optimization”… ok, so what does that mean… Search engines, like Google, Yahoo, even Pinterest, utilize a formula of many aspects, including but not limited to page structure, keyword strength, visitor experience, and reputation to determine if a page is optimized.
Leslie Laney, President and CEO of A Media Marketing, recently sat down with Beth Foreman. Data Ninja, to discuss SEO and Google’s newest SEO standards. “SEO has always been a part of our business as it’s such an important part of Digital Marketing. There are over 3 TRILLION web pages now and that’s a lot of competition. Our experience around SEO has always been driven by an organic standpoint rather than trying to manipulate the search engines. This approach has paid off because Google, the largest search engine in the world, is trying to deliver a genuine experience to their users by removing the “cheap cheats.” For example, Google frowns upon and will lower the ranking of websites that keyword stuff their pages or try to use invisible text that you saw dominate websites in the early 2000’s. While people are getting savvier every day about how to gain attention for their sites, we’ve always approached SEO from a more holistic perspective. For example, we:
Google, for example, offers Google Business Pages, but if they are not filled out accurately and completely, your company may not show up on Google maps correctly, or your information could be incorrect which would frustrate customers or make it impossible to find you, and people could be leaving reviews that you can’t manage, which could be the death of your company. It’s important to make sure all of the pieces of the puzzle are in place to have genuine search engine results, or optimization.”
Google has assembled the Search Engine Optimization Starter Guide, which is a step-by-step guide of how to formulate your own SEO plan and ensure that the behind-the-scene factors are addressed. https://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf
Another good reference is The Periodic Table of SEO Success Factors provided by Search Engine Land