Do You Have Good or Bad Social Behavior?

Wednesday, 21 February 2018 Written by Published in Projects

Are you throwing away valuable information? Social media platforms have realized that if they want to enter the advertising business, they better let purchasers know how their invested dollars perform.  Have you taken advantage of the various tools that each platform is using?  Have you taken the time to experiment with how your audience interacts with your social media engagement?

There are many blogs that will tell you the best time to be on such-and-such a platform is between the hours of 3 pm – 8 pm Tuesday - Thursday or to 6 am – 1 pm Monday – Wednesday, but is that what YOUR analysis is showing?  Knowing your customers’ behavior is key – we know that’s not the first time you’ve heard this – but how is their behavior changing yours?

CASE STUDY:  After two months of experimenting on Facebook with a local health business page, the page managers learned that while their posts were geared towards all ages and leaned towards posting in the afternoon, their audience composition and behaviors were surprisingly different than expectations.  Their audience was in general: early risers, women, over 55+ who logged off in a great percentage by 3 pm, and who were more interested in the uplifting health stories  than they were sales and discount opportunities. This changed the behavior of the page managers.  An effort was made to use softer images and language, focusing on relatable stories that were told from a female perspective, and answered questions that a caregiver might focus on.  Posts were scheduled to take advantage of algorithms that would assure the early risers would find fresh content.

THE RESULT – a 32% increase in post engagement and a 10% increase in organic impressions in just the first week!  What happened after that?  We’ll learn after they check their insights!
What should you do? Learn how your social media provider reports analytics. Experiment with a content purposeful calendar. Schedule time at the beginning and end of each week to appreciate your customers’ behaviors. Adjust your social behavior to best gain traction with the social media algorithm.

9 Social Media Tips for February

Thursday, 01 February 2018 Written by Published in Projects

Social Media Tips for 2018

Can you describe your company, appeal to customers, and provide a wow factor in limited characters? Social media platforms are challenging businesses and marketers to do all three while keeping the shortest attention span ever in mind.

You can do it with these tips and tricks:

  • Write a paragraph describing yourself. Review it for the five most important customer-appealing words and the three most descriptive adjectives. These are now your guiding words, but not necessarily the words you'll use in your profile.
  • Think like a Thesaurus writer. Avoid words that don't shine- why say "happy" when you can say "ecstatic" or "overjoyed?"
  • Think about the words that your target audience would relate to or search for. If you need help with this, go to Google, FB, Instagram, influencer blogs, etc. and write a list of the significant words used by your competition.
  • Set the tone. Are you professional, fun, or flirty? A B2B, B2C, a blogger who loves cats? Handle customer expectations with power words, like "successful" or "speedy."
  • List your service area. Be specific to gain the best footing.
  • Got Freebie? What makes you special and what can you (for very little cost) gift to your target audience? Is it a discount coupon for a future service or a free ebook? Can you offer a networking opportunity or consultation? In two or three words add it to your profile.
  • Drive traffic. Use one of the many shorteners to save characters, possibly even gain analytical tools. Drive engagers to a webpage that continues communicating the best messaging, such as a landing page that gives a special offer for using the link.
  • Remember this is not concrete. You can change, grow, and adapt and so can your profile. Use the terms that appeal to your audience. Plan on reviewing and updating your profile quarterly. Check often to see that the link functions correctly.
  • Ask customers what they would like to see and what freebie would keep them coming back.

Video Has 5X More Reach Than Photos

Monday, 15 January 2018 Written by Published in Projects


 social media engagement videos  Tampa Florida  A Media Marketing


Did you know that Video on Facebook has over 5x's the reach than a photo does? Just think, how often have you gone a day without seeing video online... 

Video is an absolute must for marketing your business. And we have created something that is simple and easy for you to integrate into your content calendar. Social Media Engagement Video 5 or 10 packs! These videos run an average of 7 to 10 seconds which is perfect for the ever shrinking attention span. And with the algorithms changing on what type of content is getting delivered to your audiences newsfeed, it is imperative that you are turning your content into video format.

Call us today and schedule a free consultation to see how we can assist you in doing just that! These video packs create economical options for your business to get in front of the eyes of your customers. Call 813-933-2788 or email us today!

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