Uploading vs. Sharing Facebook Video

Thursday, 29 June 2017 Written by Published in Projects

 

We all know that videos are attention grabbers, but you may not know that Facebook promotes videos as the preferred way to advertise.  It’s uncommon to scroll through your daily feed and not see at least one or two videos, but did you notice how the videos were actually part of the post – were they shared or were they uploaded?  If you’re a business and you appreciate the fundamentals of Facebook’s algorithms, often you will take the time to upload a video versus sharing it from another site like YouTube.

The pros of uploading a video are:

  • it gets more exposure per Facebook’s policy compared to a shared video,
  • your video will stop at the end of its message while a shared video may play something of which you have no control,
  • Facebook now has a feature that allows you to add captions when you upload a video.  Captions are important in our new “sound off” relationship with social media, and
  • you can boost your video in more dynamic ways than you can a shared video. 

The pros of sharing a video are:

  • you may not own the content of the video and sharing can help provide proper recognition to the creator,
  • sharing allows you to engage with the originator’s audience in a way that isn’t possible with uploading a video (think conversations and likes),
  • it may be quicker and require a bit less tech savviness, which can be appealing to some,
  • you may not be confident in your video creation skills or simply enjoy the look of someone else’s video.

A Critical Question to Improving Your Marketing Strategy

Thursday, 15 June 2017 Written by Published in Projects

improving your marketing plan

In this age of distraction, it’s easy to want to jump on to the trendiest social platforms to catch the attention of new customers, but choosing how you spend your time, money, and marketing dollars takes strategy.  There is one simple phrase that can change everything for you: “How did you find us?”  If you start asking each and every one of your customers this question, you’ll be amazed at where you need to be and what’s working or not working.   There are variations to this question that can help you drill down even further, for example, “what key words did you search for to find us?” and “did you find our (insert social media platform) webpage first or our company website?”

5 Steps to Improving Your Marketing Strategy

  1. Create a script for your phone calls and customer service engagements.  Even if it’s one strip of paper taped to the phone or the cash register, a visual stimuli can be a friendly prompt.  Asking “How did you find us?” may seem a little awkward, but if you practice it and have it as part of your script, you will get better outcomes.
  2. Ask your existing customers which social media platforms they are currently enjoying.  As a B2B, many of your clients may be on LinkedIn.  If you deal directly with customers, your clientele may be on Facebook, Instagram, Twitter or elsewhere on the interwebs.
  3. Create a tracking system.  It’s great if you have your employees asking this critical question, but if you don’t create an easy way for them to track the response, that valuable data will be lost and your effort along with it.  
  4. Review the tracking system frequently.  You may notice a shifting trend as various social platforms become more popular or change their engagement policies. Your willingness to adapt will help you reach your target audience.
  5. Manage your reality.  If you are a non-tech savvy person who works primarily via word of mouth and are happy with the workload, then don’t overwhelm yourself with going online to create additional work for yourself.  However, If you’re like many of us and you need to reach new customers without time to wait for word of mouth, then by all means listen to your customers and begin populating the social media platforms that are appropriate.  

If you have questions about social media platforms or about creating a marketing strategy for your company, we’re happy to help, and, yes, we will ask “how did you hear about us?”  

We provide 1-on-1 social media training! Schedule your session HERE

To request a business consultation with our expert team, call #813-933-2788 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

Search Engine Land  - Periodic Table of seo Success factors

Photo Credit - Search Engine Land

 

Few words rule Digital Marketing like “SEO”.  So what is it and how do you get it?  SEO stands for “search engine optimization”… ok, so what does that mean… Search engines, like Google, Yahoo, even Pinterest, utilize a formula of many aspects, including but not limited to page structure, keyword strength, visitor experience, and reputation to determine if a page is optimized.  

Leslie Laney, President and CEO of A Media Marketing, recently sat down with Beth Foreman. Data Ninja, to discuss SEO and Google’s newest SEO standards.  “SEO has always been a part of our business as it’s such an important part of Digital Marketing.  There are over 3 TRILLION web pages now and that’s a lot of competition.  Our experience around SEO has always been driven by an organic standpoint rather than trying to manipulate the search engines.  This approach has paid off because Google, the largest search engine in the world, is trying to deliver a genuine experience to their users by removing the “cheap cheats.”  For example, Google frowns upon and will lower the ranking of websites that keyword stuff their pages or try to use invisible text that you saw dominate websites in the early 2000’s.  While people are getting savvier every day about how to gain attention for their sites, we’ve always approached SEO from a more holistic perspective.  For example, we: 

  • focus on building strong websites with valuable content,
  • complete the behind-the-scenes components that are important for fundamentally strong websites
  • integrate social media into the conversation
  • choose the right social media channel to help our client’s SEO and drive search results
  • plan our client’s social media efforts to align with the services they provide
  • take advantage of what the search engines offer.

Google, for example, offers Google Business Pages, but if they are not filled out accurately and completely, your company may not show up on Google maps correctly, or your information could be incorrect which would frustrate customers or make it impossible to find you, and people could be leaving reviews that you can’t manage, which could be the death of your company.  It’s important to make sure all of the pieces of the puzzle are in place to have genuine search engine results, or optimization.”  

Google has assembled the Search Engine Optimization Starter Guide, which is a step-by-step guide of how to formulate your own SEO plan and ensure that the behind-the-scene factors are addressed. https://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf

Another good reference is The Periodic Table of SEO Success Factors provided by Search Engine Land 

http://searchengineland.com/seotable

 

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