Can you describe your company, appeal to customers, and provide a wow factor in limited characters? Social media platforms are challenging businesses and marketers to do all three while keeping the shortest attention span ever in mind.
You can do it with these tips and tricks:
- Write a paragraph describing yourself. Review it for the five most important customer-appealing words and the three most descriptive adjectives. These are now your guiding words, but not necessarily the words you'll use in your profile.
- Think like a Thesaurus writer. Avoid words that don't shine- why say "happy" when you can say "ecstatic" or "overjoyed?"
- Think about the words that your target audience would relate to or search for. If you need help with this, go to Google, FB, Instagram, influencer blogs, etc. and write a list of the significant words used by your competition.
- Set the tone. Are you professional, fun, or flirty? A B2B, B2C, a blogger who loves cats? Handle customer expectations with power words, like "successful" or "speedy."
- List your service area. Be specific to gain the best footing.
- Got Freebie? What makes you special and what can you (for very little cost) gift to your target audience? Is it a discount coupon for a future service or a free ebook? Can you offer a networking opportunity or consultation? In two or three words add it to your profile.
- Drive traffic. Use one of the many shorteners to save characters, possibly even gain analytical tools. Drive engagers to a webpage that continues communicating the best messaging, such as a landing page that gives a special offer for using the link.
- Remember this is not concrete. You can change, grow, and adapt and so can your profile. Use the terms that appeal to your audience. Plan on reviewing and updating your profile quarterly. Check often to see that the link functions correctly.
- Ask customers what they would like to see and what freebie would keep them coming back.