Uploading vs. Sharing Facebook Video Featured

Thursday, 29 June 2017 Written by  Published in Projects

 

We all know that videos are attention grabbers, but you may not know that Facebook promotes videos as the preferred way to advertise.  It’s uncommon to scroll through your daily feed and not see at least one or two videos, but did you notice how the videos were actually part of the post – were they shared or were they uploaded?  If you’re a business and you appreciate the fundamentals of Facebook’s algorithms, often you will take the time to upload a video versus sharing it from another site like YouTube.

The pros of uploading a video are:

  • it gets more exposure per Facebook’s policy compared to a shared video,
  • your video will stop at the end of its message while a shared video may play something of which you have no control,
  • Facebook now has a feature that allows you to add captions when you upload a video.  Captions are important in our new “sound off” relationship with social media, and
  • you can boost your video in more dynamic ways than you can a shared video. 

The pros of sharing a video are:

  • you may not own the content of the video and sharing can help provide proper recognition to the creator,
  • sharing allows you to engage with the originator’s audience in a way that isn’t possible with uploading a video (think conversations and likes),
  • it may be quicker and require a bit less tech savviness, which can be appealing to some,
  • you may not be confident in your video creation skills or simply enjoy the look of someone else’s video.
Read 810 times Last modified on Thursday, 29 June 2017 19:45

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