We all know that videos are attention grabbers, but you may not know that Facebook promotes videos as the preferred way to advertise. Itâ€™s uncommon to scroll through your daily feed and not see at least one or two videos, but did you notice how the videos were actually part of the post â€“ were they shared or were they uploaded? If youâ€™re a business and you appreciate the fundamentals of Facebookâ€™s algorithms, often you will take the time to upload a video versus sharing it from another site like YouTube.
The pros of uploading a video are:
- it gets more exposure per Facebookâ€™s policy compared to a shared video,
- your video will stop at the end of its message while a shared video may play something of which you have no control,
- Facebook now has a feature that allows you to add captions when you upload a video. Captions are important in our new â€śsound offâ€ť relationship with social media, and
- you can boost your video in more dynamic ways than you can a shared video.
The pros of sharing a video are:
- you may not own the content of the video and sharing can help provide proper recognition to the creator,
- sharing allows you to engage with the originatorâ€™s audience in a way that isnâ€™t possible with uploading a video (think conversations and likes),
- it may be quicker and require a bit less tech savviness, which can be appealing to some,
- you may not be confident in your video creation skills or simply enjoy the look of someone elseâ€™s video.