Photo Credit - Search Engine Land
Few words rule Digital Marketing like â€śSEOâ€ť. So what is it and how do you get it? SEO stands for â€śsearch engine optimizationâ€ťâ€¦ ok, so what does that meanâ€¦ Search engines, like Google, Yahoo, even Pinterest, utilize a formula of many aspects, including but not limited to page structure, keyword strength, visitor experience, and reputation to determine if a page is optimized.
Leslie Laney, President and CEO of A Media Marketing, recently sat down with Beth Foreman. Data Ninja, to discuss SEO and Googleâ€™s newest SEO standards. â€śSEO has always been a part of our business as itâ€™s such an important part of Digital Marketing. There are over 3 TRILLION web pages now and thatâ€™s a lot of competition. Our experience around SEO has always been driven by an organic standpoint rather than trying to manipulate the search engines. This approach has paid off because Google, the largest search engine in the world, is trying to deliver a genuine experience to their users by removing the â€ścheap cheats.â€ť For example, Google frowns upon and will lower the ranking of websites that keyword stuff their pages or try to use invisible text that you saw dominate websites in the early 2000â€™s. While people are getting savvier every day about how to gain attention for their sites, weâ€™ve always approached SEO from a more holistic perspective. For example, we:
- focus on building strong websites with valuable content,
- complete the behind-the-scenes components that are important for fundamentally strong websites
- integrate social media into the conversation
- choose the right social media channel to help our clientâ€™s SEO and drive search results
- plan our clientâ€™s social media efforts to align with the services they provide
- take advantage of what the search engines offer.
Google, for example, offers Google Business Pages, but if they are not filled out accurately and completely, your company may not show up on Google maps correctly, or your information could be incorrect which would frustrate customers or make it impossible to find you, and people could be leaving reviews that you canâ€™t manage, which could be the death of your company. Itâ€™s important to make sure all of the pieces of the puzzle are in place to have genuine search engine results, or optimization.â€ť
Google has assembled the Search Engine Optimization Starter Guide, which is a step-by-step guide of how to formulate your own SEO plan and ensure that the behind-the-scene factors are addressed. https://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf
Another good reference is The Periodic Table of SEO Success Factors provided by Search Engine Land