On August 6th, 1991, the World Wide Web was launched to the public. A year BEFORE the public even got to explore this new virtual world, â€śDigital Marketingâ€ť had already been termed, and soon after in 1993, the first clickable web-ad banner made its appearance. Now today, with over 3.7 BILLION people using the internet, Digital Marketing is changing not only how companies sell us products, but also:
- how we form opinions,
- how we shop,
- what we like,
- our experience expectations, and
- to whom we are loyal.
Sixteen years ago, when Leslie Laney began her journey in marketing for a Fortune 100 Company, she took on digital marketing organically. Her willingness to learn and absorb the latest technology made her a natural for the industry. Like many starting at the forefront of new innovations, there were no formal college courses to take, but there were networking forums and emerging experts to emulate.
Early on, under the tutelage of Alan Atkisson, one of the worldâ€™s leading sustainability experts, Leslie mastered the principles of strategic planning and the concepts surrounding digital analytics, systems thinking, trending, digital innovation and marketing acumen. â€śI believe the key to my success is I am constantly searching for positive mentors,â€ť said Laney, President and CEO of A Marketing Media. â€śI do it for my business and in my personal life. I know when someone is bringing positive energy and wisdom to my life. I, in turn, can pay it forward to my clients and partners.â€ť
Leslie went on to say that Digital Marketing requires a daily investment. To be successful, digital marketers and their clients must:
- stay on top of the trends,
- be alert of the changes in technology, and
- adapt to the changes in consumer attitude.
These points all require listening to reputable industry contributors, performing analytics, and participating in well-thought-of experiences, whether itâ€™s a course, a webinar, a forum, or other valuable resource. â€śEven if itâ€™s simply one article per day, that new piece of information can change everything for your clients,â€ť Leslie emphasized. â€śThere is no way to predict what the future holds at the pace things are progressing so itâ€™s critical to be disciplined and stay engaged.â€ť
Over the past six years, the skills that Leslie has mastered have been used to elevate not only her clients and their businesses, but also local influencers. By interweaving the human fundamentals of connection with the lightning speed of social channels, Leslie hopes to inspire other Digital Marketers. Her drive is to bring a genuine, enriched experience while giving voice to the people with whom we are trying to effectively communicate. Leslie routinely offers training to her clients and to the public on a variety of social media aspects, and promotes â€śTampa Bay Transformersâ€ť as a link to the influencers in her area.
Learn about â€śTampa Bay Transformersâ€ť: http://www.amediamarketing.com/tampa-bay-transformers
Watch the â€śTampa Bay Transformersâ€ť videos: https://www.youtube.com/playlist?list=PLo4UQjUvIBmr5bCV187_TxDnCo4zmFync
Register for Social Media Training: http://www.amediamarketing.com/social/social-media-training
Learn about AMMâ€™s Strategic Planning Consultation: http://www.amediamarketing.com/marketing-plans
View an infographic of the History and Evolution of Digital Marketing: https://www.simplilearn.com/history-and-evolution-of-digital-marketing-article
Learn more about Alan Atkisson: https://alanatkisson.com/