Did you know? Major brands are having very successful User Generated Content (UGC) Campaigns to spread brand awareness and to increase audience engagement. UGC is turning into a viral wave for audiences and fans to show their support for their favorite brand or event with photos and videos.
UGC is a significant piece to the future of social media and marketing. Before you dive in to creating your own UGC campaign, there are some security precautions you need to take.
Why? Your dealing with copyright, trademark, privacy, defamation, and questionable content – it’s best to safeguard your business to prevent lawsuits and possible fines.
Security Tips for UGC Campaigns:
Read the Fine Print!
Every social media platform and website has it’s own unique set of legal terms and conditions. You should read these terms and conditions first. Then continue to monitor these channels for updates and changes in their legal terms. Use each platform correctly and address the UGC security at all times.
Inform the Team
Craft a policy for your business that addresses these legal conditions and protects your company. Keep the unique differences in the social media terms in mind throughout UGC creation and campaigns.
Users Point of View
Think about what each user expects out of the specific platform: whether it's Facebook, Twitter, Google+, Instagram, Pinterest etc. Successful UGC campaigns come from happy and interactive audiences who want to show their support.
There are 2 consent forms with respect with social media:
Implicit Consent - This is where it is clearly identified with a specific hashtag created for your business and has clear content details for example: by using this hashtag we have your consent to use this content. People who share a photo or video with this hashtag are giving their consent for it to be used.
Explicit Consent – Is where the brand directly requested and acquired consent to use the photos and videos before distributing/sharing them online. **This is an even safer option.** We highly recommend receiving everyone's photo and video consent in writing or electronically and keeping them in a secure location. This is the safest form of consent and will protect you on all platforms. It is recommended to give name credits to those in the photos and videos too, but you don't always have to.
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