Are You Paying Too Much To Update Your Website?
Recently, my electrician told me he was paying more than $500 per month for a company to “host and update” his 6-page static website. He couldn’t remember the last time he saw a change or even received analytics. I was SHOCKED! To pay thousands for a website to be created and then to be gouged monthly is insane! Don’t be afraid to shop around for the best pricing when it comes to your website. Remember, “cheapest” or “lowest price” does not automatically equate to a good investment so be discerning! In websites, you definitely get what you pay for. Make sure you see examples of the web company’s work, ask if the team who built those pages are still at the company, and check references. Be direct and learn the various terms to understand what it means if a company is hosting your website, what exactly is included in the website build-out, and what the maintenance plan encompasses, if they provide one.
Will you need to update your website? Is it important to have a maintenance plan? The basic answer is yes. Technology changes, and websites can “break” or look strange on different devices. At A Media Marketing, we provide our clients with responsive websites, meaning we design it to look good on desktops, tablets, and phones. Have you ever been on a website on your phone and it was unreadable? That’s because it was not built on a responsive platform. With more than 80% of users accessing the web via their phone, make sure your designer creates responsive pages.
When would $500 a month be a fair price? If you signed a contract with your website designer to spread out the cost of building your website across many months, $500 may be fair. If you have a lot of changes, such as daily blog postings or building out a photo gallery for your shop, you can expect to pay $500 per month or more, but that is not necessarily a “maintenance contract”, this is an active contract with monthly service.
One Final Tip -- Always Buy Your URL!
Several times last year, we had new clients who wanted an updated, responsive website tell us they didn’t own their URL, and their original website company was holding the branded URL hostage unless the client paid an exorbitant amount for it. Our clients had to make important decisions about the future of their branding and web traffic before they could proceed. We always recommend that the business owner buy their desired URL and then share that with their website designer. Don’t let an unethical company hold the power of your marketing efforts and brand recognition when buying a URL is a simple 1-2-3 process.
Are you in the market for a new website? Contact A Media Marketing to discuss your project and receive a quote.